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Rakuten: 2019 INFLUENCER MARKETING GLOBAL SURVEY

Influencer marketing has continued to provide advertisers with authentic opportunities to tell their brand story to consumers. By leveraging the creative expression and organically grown audience from an influencer partner, a brand can reach new consumers and cultivate loyalty. To fully understand the importance influencers can have on a brand’s success, Rakuten Marketing helps bridge the gap to better realise the impact influencers have on consumers’ shopping behaviour.

Online advertising continues year-on-year growth to reach $9 billion

Monday 2nd September 2019: Australian brands and agencies continue to grow their investment in digital advertising with total spend for the 2019 financial year increasing by 7.1% year-on-year to reach $9.0bn (2018: $8.5bn). Of the total spend, 45% was attributed to Search and Directories, 37% to General Display and the remaining 18% to Classifieds.

Marketers are increasingly making media and marketing spend decisions based on a wide range of audience data, but there are few tools that enable data buyers to understand ‘what’s inside’ the various data segments they buy and provide a consistent labelling of those details.

At a dedicated panel session at our recent IAB Australia State of Data event hosted by the IAB Data Council earlier this month, a representative group discussed the issues related to data transparency and announced a local initiative based upon the IAB Tech Lab's Data Transparency Label - to help provide better education, genuine consistency and enable transparency to the data marketplace.

Australian brands and agencies continue to grow their investment in digital advertising with total spend for the 2019 financial year increasing by 7.1% year-on-year to reach $9 billion, up from $8.5 billion in 2018. Of the total spend, 45% was attributed to Search and Directories, 37% to General Display and the remaining 18% to Classifieds.

Data, Privacy and the ACCC Report - Peter Leonard of Data Synergies

On August 14, 2019 the IAB hosted a slew of data experts at our State of Data – Opportunities & Responsibilities event at PwC in Sydney. Amongst them was Peter Leonard, Principal at Data Synergies and Professor of Practice at UNSW Business School, who gave a brief talk on the history, results and future implications of the recent ACCC Digital Platforms Inquiry Final Report.

dataxu: Outside of the box: the new TV is everywhere

Commissioned by data xu, this whitepaper Commissioned by dataxu, this white paper presents the current perceptions of media agencies, brands, and consumers around the existing and future state of the TV landscape.

SCA: Personal Goals – Are audiences kicking their 2019 goals?

Over 9 in 10 listeners told SCA they have set personal goals they’d like to achieve this year. Being a few months into 2019, how many of them are on their way to fulfilling these? Overall both women and men say that saving money, being happy and losing weight are their the top three goals this year. Women are more likely to set themselves personal goals than men are and there has been an increase for women wanting to focus on themselves, pay off debt and lose weight, and for men an upward shift around wanting to change jobs and gain more work/life balance.

Paykel: The importance of Data Centres for Digital Advertising

With digital marketing continuing to grow year on year, it is important to facilitate the ever growing needs of publishers, agencies and data providers to adequately deliver a seamless user experience when it comes to delivering marketing solutions. As the scale and size of networks continue to grow each year, the traffic and security needed across networks and those of users is more considered.

IAB Australia Statement on the ACCC Digital Platforms Inquiry Report

IAB Australia is pleased that the ACCC’s Digital Platforms Inquiry final report recognises the importance of an advertising funded model in allowing consumers to freely access a wide range of important content and services. The IAB will closely review the recommendations made in the report and will work actively with both Industry and Government to identify the best approaches to meet the new consumer focused privacy recommendations as well as drive further transparency in the ad tech supply chain.

Since 1999 the Digital Advertising Industry in Australia has grown $8.8 Billion. This graphic charts the growth by year. 

Digital Growth 1999 2018 WEB

Download the chart below as a PDF and as as a Powerpoint slide.

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