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Google Marketing Platform: Mobile app ads drive impact

Mobile apps have become an integral part of people's daily routines, with 92% of smartphone owners using apps. New research from Ipsos now uncovers the potential of mobile apps as an effective advertising channel.

Australian Online Landscape Review - September 2018

The digital landscape saw 20,598,000 people actively surfing online in September 2018, with Australians 18+ spending an average of 91 hours online per person.

Video Ad Serving Template (VAST) 4.1

Updates for Improved Ad Verification, Ad Creative Measurement, Server-Side Ad Insertion and Integration of Audio Advertising.

Ad Ops Sydney 2018: Digital Fact Pack

Download our Digital Fact Pack for all the latest facts and figures - including the latest VAST specifications, device trends, video consumption and ad spend figures - ahead of the IAB Digital Ad Ops Conference in Sydney.

Novemeber, 2018 

Rakuten Marketing: The State of e-Commerce in Asia-Pacific

An analysis of APAC consumer behaviour, preferences, interest and concerns about digital shopping.

Australian Online Landscape Review - August 2018

The digital landscape saw 20,598,000 people actively surfing online in August 2018, with Australians 18+ spending an average of 92 hours online per person.

Google Marketing Platform: Delivering meaningful moments

Google partnered with Boston Consulting Group (BCG) and studied over 40 European companies across 8 industries to learn how businesses can better connect audiences and improve ROI with data-driven marketing. The study found that leading businesses progressed through 3 phases of growth, focused on 6 key factors and saw up to 20% increase in revenue and 30% increase in efficiency.

Integral Ad Science: H1 2018 Media Quality Report ANZ

In IAS' latest report, they explore media quality benchmarks for display and video ad inventory on desktop, mobile web, and mobile in-app platforms.

Innovid: How Leading CPG Brands Are Pushing the Boundaries of Digital Video

In this report by Innovid, discover how CPG marketers are leveraging data-driven and interactive video across all screens to lean in to the direct-to-consumer strategy of more one-to-one connections with audiences.

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