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Seven West Media joins IAB Australia Board

SYDNEY, 27th August 2018:  IAB Australia today announced that Seven West Media (SWM) has joined the organisation’s Board and that SWM’s Chief Digital Officer Clive Dickens will represent the company on the IAB Board. The company’s appointment to the IAB Board follows SWM’s decision to sell its 50% stake in Yahoo7 to joint venture partner Oath as part of its strategy to fully own and operate its direct to consumer products.

IAB VAST 4 Guidelines

The VAST (Video Ad Serving Template) 4.0 specification was released in January 2016, but hasn’t seen widespread adoption. Some recent updates point to an opportunity for successful pickup of the standard.

In this paper we lay out the reasons for this current state, and call on the industry to adopt the proposed changes.

IAB Creative Resources

Creative has always been a key part of traditional advertising, ensuring the message receives cut through in print, TV and radio advertisements. But the same can’t be said in the history of digital, with creative sometimes being secondary to reach, frequency and targeting. On this page we have rounded up all of our latest creative resources, designed to fully embrace digital advertising in all shapes, sizes and formats.

IAB Australia releases statement on video viewing time qualifiers for digital video reach metrics

Sydney, 8th August, 2018 – IAB Australia has continued its’ drive for higher standards for digital video audience measurement and for this reason has chosen not to endorse secondary crediting for video within Nielsen’s Digital Content Ratings (DCR) product. The decision comes as Nielsen informed the Australian market that there has been a delay in delivering viewing time qualifiers for DCR until February 2019.

Google: How top brands grow with timely customer connections (Bain report)

Bain & Company, in partnership with Google, surveyed nearly 1,700 senior marketing executives around the globe to find out how they use their insights and technology to engage consumers.

Sizmek: Luxury Advertising Trends in APAC

A new research report from Sizmek reveals valuable insights into the changing market for luxury goods in Asia and why an omnichannel, data-fueled digital strategy is vital to connecting with a new generation of luxury consumers.

Australian Online Landscape Review - June 2018

The digital landscape saw 20,446,000 people actively surfing online in June 2018, with Australians 18+ spending an average of 81 hours online per person.

Australian Digital Advertising Practices - July 2018

The Australian Digital Advertising Practices have been created specifically for advertisers in Australia to facilitate better relationships with agencies, publishers and digital platforms, and to foster shared responsibilities for digital ad spends and outcomes.

Industry collaboration delivers unprecedented Digital Advertising Practices

Supported by advertisers, agencies, publishers and digital platforms alike

SYDNEY, 31st July 2018: The Australian Association of National Advertisers (AANA), Interactive Advertising Bureau (IAB) and Media Federation of Australia (MFA) have today released the industry’s first agreed set of digital working practices to support advertisers, agencies, publishers and digital platforms.

Quantcast Presents GDPR for Publishers

With the General Data Protection Regulation (GDPR) now in effect across Europe, it’s important to make sure that publishers have the knowledge and understanding of how this might affect their business across Asia-Pacific, now and in the future.

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