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October Newsletter

Total Australian Advertising Market - 2H FY2018

The Australian digital advertising market showed continued growth in 2H FY2018, reaching  $4.3 billion - 53.7% of the total paid ad market ($8.0 billion). Mobile and video grew substantially, with a combined share of 32% - more than any non-digital advertising segment.

Innovid: Engaging Audiences in the New Living Room

Connected TV growth is exploding, and there’s no room for traditional, one-size-fits-all advertising in the new living room. In this report by Innovid, discover insights and success stories from VolvoModiMedia, and true[X] on how they’re transforming the commercial experience for the interactive, CTV audience.

dataxu: Understanding today's cross-device consumer

This whitepaper by dataxu is designed to help marketing professionals understand the power of data science and analytics to engage people, not devices.

PubMatic: Q2 2018 Quarterly Mobile Index (QMI)

PubMatic's Quarterly Mobile Index identifies key trends in mobile advertising with several benchmarks around pricing, volume and growth. The Q2 2018 report shines a spotlight on opportunities for in-app advertising and provides helpful statistics on mobile trends.

IAB appoints Richard Palmer as Audio Council co-chair

Industry expert to help drive more efficient and effective audio advertising

Sydney, 11 September 2018: The IAB Australia Audio Council has recently elected Richard Palmer, Director of APAC Market Development at Triton Digital as IAB AU Audio Council Co-Chair. The Audio Council is comprised of representatives from 12 organisations within the digital audio industry and strives to educate marketers and agencies on the value of online audio and podcasts as powerful and effective advertising mediums.

Device Ownership & Trends - July 2018

As part of IAB Australia’s role in managing the digital audience measurement currency endorsement process, it is vital that there is continual tracking of macro digital device ownership and usage trends to ensure that our measurement systems are built to reflect the Australian population.

Mobile Advertising and Location Data

We interviewed members of the IAB Australia Mobile Advertising Council in this three-part short video series to demystify some of the more confusing aspects of location-based advertising and to help educate marketers, agencies and advertisers as to the best uses of the data and some of the pitfalls to avoid.

Australian Online Landscape Review - July 2018

The Australian digital landscape saw 20,582,000 people actively surfing online in July 2018, with Australians 18+ spending an average of 86 hours online per person.

Sydney, 30 August, 2018 – Australian marketers support for digital advertising has continued to strengthen, with the latest data from PwC showing that overall digital advertising revenues have increased 11% year on year, while video has increased 45% year on year. The research has been supported by key marketers including Westpac, who have affirmed their support for digital advertising describing video advertising as both accountable and effective.

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