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Innovid: Video Standards Overview 2018

Video standards are being adapted for the multi-device video ecosystem, and marketers should understand how these shifting standards will bring new functionality to VAST inventory, and may change their media plans accordingly. Download the below document to find out what each of the video standards does and how they are evolving.

The Role of Creative in Digital Advertising Effectiveness – July 2018

The IAB Australia Advertising Effectiveness Council has produced this Playbook to showcase the importance of creative, what it can do, and how it can best be optimised to create a successful campaign that speaks to the audience in a meaningful and relatable way.

The IAB Australia Display Creative and Mobile Creative Guidelines have now been updated from the initial version released in October 2016 and more fully embrace HTML5 technology as the new standard for ad creatives.

These creative updates are the result of testing diverse HTML5 ad creatives for load performance and user experience to determine the optimum specifications for allowed file sizes and other HTML5 considerations. 

IAB Viewability Update - Apr. 2018

The latest round of IAB/PwC benchmarks, aggregating census data from comScore, IAS and Moat on all AU inventory tracked through their services for viewability, monitored over 10 fold more inventory than our first round of data from Apr-Sep 2016.

Annette Bova, Head of Membership and Events

Annette has over 20 years’ experience in sales and marketing, client services and partnership management. Prior to joining IAB Australia, Annette worked in partnership and loyalty roles with Fairfax Media, Mastercard and American Express, and worked as Sales and Marketing Manager at IBM for eight years. Annette also served as Client Services Director at ADMA for over four years.

IAB Podcasting Measurement Guidance and Local Market Update - July 2018

The podcasting advertising market in Australia has grown significantly since the IAB Australia Audio Council endorsed the first US IAB podcasting technical measurement guidelines in 2016. Nearly half of media agencies indicated that they have used podcasting for clients in the 2017 IAB Australia Audio Advertising State of the Nation study.

dataxu: Advanced TV: Transform Your TV Buying Whitepaper

Marketing professionals who embrace the changes happening in the TV ecosystem—and adopt technology and strategies to capitalize on them—are able to deliver effective, one-to-one TV advertising like never before, and actually connect TV ad spend back to sales. Check out the dataxu whitepaper for more.

Unruly: Navigating the Landscape of Trust Whitepaper

What makes an ad tech partner trustworthy? Unruly set out to better understand what trust means for ad tech in 2018 and how advertisers are navigating these uncertain waters.

Live Video Streaming: Australia and the World – June 2018

This report is a localised version of the “Live Video Streaming – A Global Perspective” report conducted by the U.S. IAB in conjunction with On Device Research. 4200 ‘live video streamers’ from 21 countries were recruited for an insight on device and content consumption trends across different markets.

IAB Digital Ad Ops Melbourne 2018

On Wednesday, 20 June 2018 the IAB will be hosting Digital Ad Ops Melbourne 2018, one of the most hotly anticipated conferences in the digital advertising industry for 2018. Ad Ops will cover local and global trends affecting the online advertising industry from an AdOp and TechOps perspective; an engaging panel discussion on considerations and options for developing your career in Ops and an inspirational working panel of senior tech ops industry experts delivering best practice presentations on critical topics.

Thanks to our supporting partners:

Ad Ops Melbourne 2018 Sponsors

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