Resources referenced on the day

Programmatic Playbook

Native Advertising Playbook

Vox Pops from the day

Why Focus on Measurement? (Part 1)

Why Focus on Measurement? (Part 2)

Keynote Speakers and Individual Presenters

Presentations and videos

The Halo Effect: What qualities drive higher advertising effectiveness

Ben Martin, comScore

Know When to Art and Know When to Science

Brent Smart & Willem Paling, IAG:

Native Discovery: Driving and Measuring Results

Yaron Galai, Outbrain

Rethinking Digital: How Can Digital Contribute to My Brand Strategy?

Gonzalo Fuentes, Kantar Insights

Workshop: Best Commercial Use of Measurement Data

Heather White and Lamberto Di Gioia

How Digital Advertisers Can Measure Lifetime Customer Value

Nicolas Darveau-Garneau, Google

Digital Audio Audiences

Benjamin Masse, Triton Digital


Prove It: What Does and Doesn't work in Digital Advertising

Ebiquity: Ben Millar
Quantium: Lawrence Puang
Kantar: Sarah Wilcox

Native Advertising: Value of Engagement

From Left to Right on stage: Gabriela Martinez, Brand Strategy Manager, APAC, BuzzFeed; Susie Bayes, Brand Partnerships Director, Guardian Australia;Sarah Wyse, CRO, Allure Media.
Moderator: Sarah Keith, MD, Publicis Media Exchange


Australia’s Digital Measurement Report Card

From Left to Right on stage: Nicole Sheffield, CDO, News Corp; John Miskelly, CDO, GroupM; Jessica Hogue, SVP, Product Leadership, Nielsen; Monique Perry, Head of Media Industry Group, Nielsen.
Moderator: Gai Le Roy, Director of Research, IAB Australia.


Cross Media Measurement

From Left to Right on stage: Brendon Cook, CEO, oOh! Media; Gai Le Roy, Director of Research, IAB Australia; Doug Peiffer, CEO, OzTAM; Joan Warner, CEO, Commercial Radio Australia.
Moderator: Justin Papps, Director, CMO Advisory, PwC.


Ad Tech & Measurement

From Left to Right on stage: Laura Quigley, Sales Director, IAS; Andrew Rudd, Head of Analytics APAC, Experian; Sarah Melrose, Programmatic Director, Ikon.
Moderator: Jonas Jaanimagi, Executive Consultant, IAB.


Total Video

From Left to Right on stage: Rahul Ashtana, Regional Marketing Director, Kimberly-Clark; Hayley Cameron, Digital Commercial Manager, SBS; Sarah James, CDO,  Carat; Nathan Powell, Director of Digital Ad Product, Nine.
Moderator: Simon Canning.

Measuring Impact

From Left to Right on stage: Melina Cruickshank, Chief Editorial & Marketing Officer, Domain;Peter Horgan, CEO, Omnicom Media Group, ANZ, MFA Chair; Anneliese Douglass, Head of Media & PR, Unilever, ANZ; Rebecca Tos, CEO, Columbus, ANZ.
Moderator: Vijay Solanki, CEO, IAB Australia.

Marketers Masterclass

From Left to Right on stage: Zoe Hayes, Senior Marketing Manager, Berlei; Madeline Wong, Digital Marketing Lead, Carnival Australia; Danielle Uskovic, Head of Digital & Social Asia Pacific, Lenovo; Brent Smart, CMO, IAG
Moderator: Vijay Solanki, CEO, IAB Australia