8:00AM - 08:30AM | Registration

8:35AM - 8:45AM

Opening Comments

Cameron King - Managing Director, Digital Advertising, News Corp, (IAB Board Chair)

Gai Le Roy - CEO, IAB Australia

8:45AM - 9:15AM

Marketers Defining Metrics That Drive Business Growth

Victoria, the former GM of Marketing for David Jones, now looks after a large range of entertainment & hospitality brands for Event Hospitality & Entertainment and will discuss what marketing metrics are really important in driving business growth.


Victoria Doidge - Group Executive Director, Brand Strategy & Communications, Event Hospitality and Entertainment

Interviewed by: Justin Papps - Partner, CMO Advisory, PwC Australia

9:15AM - 9:45AM

Rejecting Extremes: Measurement to help grow your brand and your marketing budget 

Extreme data points and questionable results that  do not hold up to rigorous examination are being used to drive marketing budget allocation. With over 22,000 studies and $450bn of marketing evaluated, Analytic Partners is recognised by Forrester as one of two global leaders in Marketing Measurement & Optimisation. Using this work Paul will delve into the truth with no bias.


Paul Sinkinson - Vice President, Analytic Partners

9:45AM - 10:30AM

Connected TV


Presentation: Over the Top Measurement

With a growing abundance of OTT inventory the industry needs to  find a better, more accurate and easy to use measurement solution that is able to support the increasingly fragmented range of data from a multitude of screens and sources.

Grant Sterling - VP Global Strategic Accounts, Rubicon Project (US)


Panel: How marketers can connect with CTV audiences

Clive Dickens - CDO, Seven West Media

Juliette Stead - VP APAC, Telaria

Grant Sterling - VP Global Strategic Accounts, Rubicon Project (US)

Brett Poole - Managing Director, Finecast Australia (GroupM)

10:35AM - 11:00AM | Coffee & Networking

11:00AM - 11:30AM

How Consumption Changes are Shaping Total Audience Measurement

Hear how changes and challenges to cross-platform measurement are playing out in the U.S and how digital and TV industries are working together to create cross-platform content and advertising.


Kelly Abcarian - SVP, Product Leadership, Nielsen (US)

11:30AM - 12:00PM

How Agencies & Clients Work Together To Refine Measuring Effectiveness

A frank discussion between a media agency and their client on how they align measuring the success of their advertising activity.


Willie Pang - CEO, Mediacom

Michael Forster - Group Digital Marketing Manager, KFC South Pacific (Yum! Brands Subsidiary)

Interviewed by: Megan Brownlow - Partner, PwC 

12:00PM - 12:30PM

Focusing on the why (not the what) of digital measurement

How do we go about measuring the business impact of digital campaigns and what impact do digital channels have within the media mix? But more importantly, how do we understand why each media channel has performed the way it has and how can we optimise to get better performance in the future?


Jane Ostler - Global Head of Media, Kantar Insights (UK)

12:30PM - 1:30PM | Networking Lunch

1:30PM - 2:00PM

Innovation in Ad Effectiveness Research

While the media  industry is often focused on media content measurement, this session will review new techniques that are evolving globally to improve ad effectiveness research.


Stuart Pike - Director of Market Insights, Google APAC (Singapore) 

2:00PM - 2:50PM

How to Optimise your Brand Voice: Improving Audio Effectiveness Through Fit for Purpose Creative

In this session we will hear from marketers on how they are assessing the growing range of audio advertising options as well as walk the audience through developing impactful creative for a variety of platforms via work developed for Choosi by the IAB Audio Council and Eardrum.


Presentation

Ralph van Dijk - Founder, Eardrum


Panel

Ralph van Dijk - Founder, Eardrum

Nicole Papoutsis - Head of Brand & Marketing, Genea

Jade Tran - Strategic Marketing Manager – Micro & SMB, Australia Post

Moderator: Zoe Samios - Senior Reporter, Mumbrella

2:50PM - 3:20PM

Using Tech & Collaboration To Solve Measurement Issues

Collaborative industry solutions such as Open Measurement and identity consortiums are trying to tackle measurement issues in new ways. This panel will discuss progress to date, challenges and current opportunities.


Andrew Gilbert - Director of Sales, Integral Ad Science

James Zaumeyer - Senior Director, Oracle Data Cloud

Poppy Hill - Head of Programmatic ANZ, Inmobi

Moderator: Jonas Jaanimagi - Technology Lead, IAB Australia

3:20PM - 3:40PM | Coffee & Networking Break

3:40PM - 4:10PM

Planning for attention: How to increase the effectiveness of your ad spend

Join our session to see the results from Inskin's latest research project which explores the idea of harnessing the level of attention paid to high-impact digital display formats, and amplifying it across the rest of your media plan.


Evan Russell - Global Commercial Director, Inskin Media (UK)

Niki Brown - Digital Marketing Manager, Woolworths Group 

4:10PM - 4:30PM

Running Large Scale Search Experiments: Making the most of search in your digital ad mix

IAG shares key learnings and results from experiments they have carried out with their search spend as part of their digital marketing mix.  


Matthew Daniell - Marketing Effectiveness Lead, IAG

4:30PM - 5:10PM

The Role of Industry Currency Data in the Future of Measurement

How we can build and evolve media currencies for the future? What is the role of an industry driven source of truth and will this data be used in media buying


Panel:

Gai Le Roy - CEO, IAB Australia

Doug Peiffer - CEO, OzTam

Victor Corones - Managing Director, Magna

Mal Dale - General Manager, The Readership Works

Moderator: Megan Brownlow - Partner, PwC

5:10PM - 5:20PM

Closing Remarks


Gai Le Roy - CEO, IAB Australia

5:30PM - 7:30PM | Drinks Reception

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