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IAS: The Halo Effect: Ad Environment & Receptivity

The latest biometric research released by Integral Ad Science (IAS) provides neurological evidence that an ad's environment has a dramatic impact on how people react to the ad.

Telaria: The Emerging Alliance between CTV and DTC Brands

Telaria, the complete software platform to manage video advertising for premium publishers, in partnership with Hulu, today published new research demonstrating how Connected TV (CTV), the medium of choice for young, affluent and educated consumers, is a key channel for Direct-to-Consumer brands (DTC) to increase reach and drive brand awareness among direct-to-consumer shoppers.

Commission Factory: The ITP 2.2 Cookie War Rages On

In what is now starting to feel much like déjà vu, the AdTech and affiliate industry is again staring down the barrel of yet another update to the infamous ITP. The original engineering of this standard can't solely be placed on the shoulders of Apple and WebKit but they are recognised as the instigators.

Rakuten: 2019 INFLUENCER MARKETING GLOBAL SURVEY

Influencer marketing has continued to provide advertisers with authentic opportunities to tell their brand story to consumers. By leveraging the creative expression and organically grown audience from an influencer partner, a brand can reach new consumers and cultivate loyalty. To fully understand the importance influencers can have on a brand’s success, Rakuten Marketing helps bridge the gap to better realise the impact influencers have on consumers’ shopping behaviour.

dataxu: Outside of the box: the new TV is everywhere

Commissioned by data xu, this whitepaper Commissioned by dataxu, this white paper presents the current perceptions of media agencies, brands, and consumers around the existing and future state of the TV landscape.

SCA: Personal Goals – Are audiences kicking their 2019 goals?

Over 9 in 10 listeners told SCA they have set personal goals they’d like to achieve this year. Being a few months into 2019, how many of them are on their way to fulfilling these? Overall both women and men say that saving money, being happy and losing weight are their the top three goals this year. Women are more likely to set themselves personal goals than men are and there has been an increase for women wanting to focus on themselves, pay off debt and lose weight, and for men an upward shift around wanting to change jobs and gain more work/life balance.

Paykel: The importance of Data Centres for Digital Advertising

With digital marketing continuing to grow year on year, it is important to facilitate the ever growing needs of publishers, agencies and data providers to adequately deliver a seamless user experience when it comes to delivering marketing solutions. As the scale and size of networks continue to grow each year, the traffic and security needed across networks and those of users is more considered.

Sensis: Sensis Business Index - March 2019

The March Quarter 2019 Sensis Business Index has revealed that Australian small and medium business (SMB) confidence fell significantly across the country, following last quarter’s highs. SMB confidence levels decreased 16 points to +34, its lowest level since March 2016.

IAS: H2 2018 Media Quality Report - Australia and New Zealand

In our latest report, we explore media quality benchmarks for display and video ad inventory on desktop, mobile web, and mobile in-app platforms. Discover key insights for the ANZ digital market and highlights from around the globe, based on hundreds of billions of impressions analysed during H2 2018.

Adobe: Now We're 25: Digital Advertising Grows Up

We’ve come a long way since 1994 and the era of clicks and blinking banners. Today, digital advertising is all about genuine experiences that resonate with customers.

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