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Google: 2019 YouTube Ads Leaderboards - A look back at viewers’ favourite video spots

From collaborating with popular creators to trying out new camera tricks, there are plenty of ways to take your online video creative to the next level. Explore the 2019 YouTube Ads Leaderboards to get inspiration from brands that won over Aussies and Kiwis last year.

Near: Decathlon Sports and Location Technology

Havas Media Hong Kong and Near worked in conjunction to make Tseung Kwan O store launch one of Asia’s most successful store launch.

Kantar: Health tech has a trust issue (U.S.)

Kantar, in partnership with the Digital Health Summit, surveyed more than 1,000 American adults between Nov. 7 and Nov. 22 to get a better sense of where consumers stand when it comes to the integration of technology into all aspects of the healthcare spectrum. The findings make clear that one of the biggest hurdles to greater adoption is not innovation, but trust.

IAS: The Industry Pulse Report

IAS take a look at the trends, challenges, and technologies that will propel the digital ecosystem into the new frontier of advertising.Our goal was to discover how industry professionals perceived transparency and innovation in 2019, and the resulting impact it will have on their marketing trajectories in the upcoming year.

Download the Report here.

Publift: Infinite scroll vs. "load more" buttons: Which is better?

Some Publift account managers have been seeing a trend across the publisher group away from infinite scroll pages towards load more buttons.

Near: Real-World Insights on Tourists visiting Singapore

In 2019, tourist arrivals in Singapore is expected to grow anywhere between 1% to 4% compared to 2018. There is an advantage to marketers in understanding how the Singaporean market works. 

Broadsign: The 7 Habits of Highly effective DOOH media owners

Out-of-home media is marching steadily toward digital. PwC predicts a compound annual growth rate of 10.1% for digital out-of-home (DOOH) media around the globe over the next five years, and leading media owners are at the forefront. But how do they keep pace with a rapidly changing environment while maintaining strong business fundamentals?

 

2019 State of e-Commerce, Asia Pacific

According to eMarketer, the global e-commerce market is forecasted to grow 21% in 2019 to $3.54 trillion. The Asia-Pacific (APAC) region alone will account for 64% of total e-commerce sales worldwide this year, a 25% Year-on-Year (YoY) growth.

The brand value of search: New research in SEA reveals the power of being present

For brands in Southeast Asia (SEA), showing up in users’ search results isn’t just about driving clicks and conversions. Here, Jenny Lim, Search Performance Solution Specialist at Google Malaysia, breaks down our latest research with Ipsos and Kantar which shows the direct impact on awareness, recall, and consideration that being present in upper-funnel searches can have on brands.

Kargo: Viewability vs Memorability

Viewability has traditionally been the most popular indicator of a digital campaign’s success. But just because an ad has a chance to be seen, does that mean that consumers are actually seeing it? Or remembering it?

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