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Sensis: Sensis Business Index - March 2019

The March Quarter 2019 Sensis Business Index has revealed that Australian small and medium business (SMB) confidence fell significantly across the country, following last quarter’s highs. SMB confidence levels decreased 16 points to +34, its lowest level since March 2016.

IAS: H2 2018 Media Quality Report - Australia and New Zealand

In our latest report, we explore media quality benchmarks for display and video ad inventory on desktop, mobile web, and mobile in-app platforms. Discover key insights for the ANZ digital market and highlights from around the globe, based on hundreds of billions of impressions analysed during H2 2018.

Adobe: Now We're 25: Digital Advertising Grows Up

We’ve come a long way since 1994 and the era of clicks and blinking banners. Today, digital advertising is all about genuine experiences that resonate with customers.

Sizmek: Predicting Viral Content: How to Use “Going Viral” in Your Marketing 

By serving onsite ads to their customers at relevant moments, digital business professionals and commerce companies deliver a superior customer Viral content offers advertisers the unique opportunity to harness popular content that consumers choose to read and share. 

What about Geo-Location?

While geo-location is no newcomer to the marketing landscape, the opportunities to connect with consumers using real-time communication have reached unparalleled levels. But what exactly does geo-location mean, and more importantly, how can it work for you?

Unruly: Video and Sustained Brand Impact

New findings have been released from joint research with marketing consultant Peter Field and the IPA, into how emotional and cognitive responses to video content correlate to real-world outcomes for brands.

Viacom: In Australia, Viewers Are Passionate About Content and Prefer to Watch on a TV Set

Australians love TV. Aussies responded enthusiastically on several questions about consumers’ passion for television – 76% find comfort in watching TV (64% globally), 71% say that TV is an important source of entertainment in their life (67% globally), and 46% worry they would be bored without TV (38% globally). 

Dynata: A Holistic Approach to Data Quality

Discussions about online research quality are often narrowly focused, centering on how participants behave when taking a survey. Achieving quality data requires a holistic approach that allows both the researcher or marketer and provider to strongly impact the quality outcome. In this eBook, Dynata reviews the key drivers for online research quality and offer best practices and advice to drive high-quality results for your next research project.

6 Emerging Market Trends to Watch in 2019

Business owners seeking profit in 2019 should pay close attention to a market that's still working to correct itself. Here's what you can do to help you stay on the winning side of these emerging market trends.

Eyeota: Eye On: Finance Global Report

The Eye On: Finance report is a must-read for financial services brands as well as advertisers looking for new, more effective audience targeting strategies.

 

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