Rakuten: 2019 INFLUENCER MARKETING GLOBAL SURVEY

Influencer marketing has continued to provide advertisers with authentic opportunities to tell their brand story to consumers. By leveraging the creative expression and organically grown audience from an influencer partner, a brand can reach new consumers and cultivate loyalty. To fully understand the importance influencers can have on a brand’s success, Rakuten Marketing helps bridge the gap to better realise the impact influencers have on consumers’ shopping behaviour.


This report uncovers global and regional insights into:


• What kind of influencers consumers engage with most often
• How consumer shopping behaviour is influenced by different types of influencers
• What consumers expect from an influencer and what can change a consumer’s relationship with an
influencer.

 

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