IAS: The Halo Effect: Ad Environment & Receptivity

The latest biometric research released by Integral Ad Science (IAS) provides neurological evidence that an ad's environment has a dramatic impact on how people react to the ad. The research found that ads viewed in high-quality mobile web environments were perceived 74% more favorably than the same advertisements seen in low-quality environments. This is a very strong and positive halo effect for ads that are seen in high-quality environments.

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