Dynata: Global Trends Spotlight - Technology Report

Building on the foundation laid by the 2019 Dynata Global Trends Report, this spotlight report will explore three key themes: mobile, interconnectivity, and voice. These three factors are fundamental to how technology shapes the present and will shape the future.

Understanding technology’s impact on how people live including how they think, what they buy, and how they work, is critical for advertisers, marketers, insights professionals, and nearly anyone conducting business today. While taking a pulse of the current state of consumer-facing technology is crucial, and in many arenas table stakes in today’s environment, it’s also important to take a step back and be mindful of overarching trends that inform and drive technological innovation.

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