You have 0 articles to compare. Do you want to see compare view now?
Much of the success achieved by the IAB originates from the work of the IAB Councils. Essentially working groups of members’ representatives, the Councils shape the policy and initiatives of the IAB in striving to achieve its core objectives.
Each Council sets its own agenda and leverages the skills, experiences and networks of the Members to set annual programs of work, identify resources required, work with partner organisations such as external research providers, and submit recommendations to the IAB Australia Board. Councils comprise a wide range of IAB Member companies, providing a broad, collective voice in addressing key issues and challenges faced by the industry, by marketers and by the members’ own organisations. Councils meet monthly and are chaired by the IAB personnel.
Find more information on each of the IAB Councils below.
IAB Australia announced in February 2015 the formation of the IAB Technology Council, which takes full advantage of the IAB’s scale, competencies and member base to identify and address critical issues in advertising technology innovation.
The IAB Standards and Guidelines Council initially convened with the following aims: to identify standards and guidelines both nationally and internationally, evaluate the needs of the Australian online advertising industry, establish a program of work for Standards and Guidelines within the industry and produce and promote standards and guidelines for the australian online advertising industry.
The IAB Audience Measurement Council is the peak Australian industry group addressing the challenges of digital media measurement. Comprising the leading measurement and research analysts from many of the largest digital media organisations in Australia the council is tasked with developing the industry audience measurement methodology most appropriate to support the continued growth of online advertising in Australia.
The core focus of the Regulatory Council is to collaborate on the development and advocacy of policy positions affecting the digital advertising industry.
The Mobile Advertising Council's scope of work includes mobile audience measurement, mobile advertising standards, guidelines and best practice and the inclusion of mobile advertising expenditure within the PwC IAB Australia Online Advertising Expenditure Report.
The Video Advertising Council was formed in 2014 to help support the growth of an area of the market that now represents 15% of digital display advertising. The Council will meet every two months from April to drive projects in relation to measurement, advertising standards, best practice, research of streaming ads across different consumer screens and video ad expenditure.