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Much of the success achieved by the IAB originates from the work of the IAB Councils. Essentially working groups of members’ representatives, the Councils shape the policy and initiatives of the IAB in striving to achieve its core objectives.
Each Council sets its own agenda and leverages the skills, experiences and networks of the Members to set annual programs of work, identify resources required, work with partner organisations such as external research providers, and submit recommendations to the IAB Australia Board. Councils comprise a wide range of IAB Member companies, providing a broad, collective voice in addressing key issues and challenges faced by the industry, by marketers and by the members’ own organisations. Councils meet monthly and are chaired by the IAB personnel.
Find more information on each of the IAB Councils below.
The Interactive Advertising Bureau of Australia (IAB) and the Media Federation of Australia (MFA) joined forces to launch the IAB-MFA Agency Advisory Group (IMAAG). The group has a core mission to build a bridge between the interactive publishing community and advertising agencies, as well as addressing key industry-wide matters.
IAB Australia announced in February 2015 the formation of the IAB Technology Council, which takes full advantage of the IAB’s scale, competencies and member base to identify and address critical issues in advertising technology innovation.
The IAB Standards and Guidelines Council initially convened with the following aims: to identify standards and guidelines both nationally and internationally, evaluate the needs of the Australian online advertising industry, establish a program of work for Standards and Guidelines within the industry and produce and promote standards and guidelines for the australian online advertising industry.
The Measurement Council evolved in 2008 from the IAB Audience Measurement Blueprint Working Group and has made significant progress into establishing best practice in Australia for online audience measurement.
The core focus of the Regulatory Council is to collaborate on the development and advocacy of policy positions affecting the digital advertising industry.
The Mobile Advertising Council's scope of work includes mobile audience measurement, mobile advertising standards, guidelines and best practice and the inclusion of mobile advertising expenditure within the PwC IAB Australia Online Advertising Expenditure Report.
The Video Advertising Council was formed in 2014 to help support the growth of an area of the market that now represents 15% of digital display advertising. The Council will meet every two months from April to drive projects in relation to measurement, advertising standards, best practice, research of streaming ads across different consumer screens and video ad expenditure.
IAB launched the Audio Council in early 2016, with the purpose of creating standards and best practices to help bring clarity to the audio marketplace. The Council will strive to educate marketers and agencies on the value of audio as a powerful and effective advertising medium, particularly since music and other forms of audio content increasingly are being delivered digitally via the Internet.