Standards and Guidelines Council

The IAB Standards and Guidelines Council has with the following aims:

  • Identify Standards and Guidelines both nationally and internationally
  • Evaluate the needs of the Australian online advertising industry
  • Establish a program of work for Standards and Guidelines
  • Produce and promote Standards and Guidelines for the Australian online advertising industry

The IAB Standards and Guidelines Council meets on a monthly basis and has industry wide representation across publishers, media agencies and creative agencies. They provide a broad, collective voice in addressing the key issues and challenges faced by the industry, by marketers and by the members' own organisations.

The Council sets its own agenda and leverages the skills, experience and networks of Council Members to set annual programmes of work, identify resources required, work with partner organisations, and submit recommendations to the IAB Australia Board.


IAB Standards and Guidelines Council members:

SG Members 05.5

Standards & Guidelines Council member representatives: 

Adam Creek, Telstra
Amelia Ward, PHD
Amy McCormack, Human Traffic
Ben Campbell, mi9
Colm Dolan, Publift
Rebecca Peebles, News
Jon Moffat, Fairfax Media
Justin Orchard, Yahoo!7
Meiske Wulandari, Google
Mohnish Dodani, Signal
Rhys Williams, Google
Robert Rivers, REA Group
Scott Ries, Sizmek
Tim Armstrong,  Big Mobile
Tim Egan, Facebook


Standards and Guidelines completed by the Council and proposed standards and guidelines:

  • IAb Australia Digital Workflow Best Practice Guidelines 2014 - view here.
  • Video Ad Serving Template (VAST) 3.0 Guidelines 2013 - view here.
  • Video Player Ad Interface Definition (VPAID) 2.0 Guidelines 2013 - view here.
  • Video Multiple Ad Playlist (VMAP) 1.0 Guidelines 2013 - view here.
  • Australian Universal Ad Package Guidelines (Australian UAP) 2013 - view here.
  • Best Practice Guideline for Paid Social Advertising 2013 - view here.
  • Ad Verification Guidelines 2013 - view here.
  • Best Practice for Digital Workflow (2012) - view here.
  • Video Ad Serving Template (VAST) 2.0 Guidelines 2011 - view here.
  • Video Player Ad Interface Definition (VPAID) Guidelines 2011 - view here.

The IAB Standards and Guidelines Council is seeking new members on a regular basis but to be considered you must be an IAB Member. If you have any questions relating to the work being carried out by this Council, please email iabcouncils@iabaustralia.com.au.

Apply to join this IAB Council