Technology Council

IAB Australia announced in February 2015 the formation of the IAB Technology Council, which takes full advantage of the IAB’s scale, competencies and member base to identify and address critical issues in advertising technology innovation. The Technology Council brings an exceptional depth of knowledge which is invaluable to brands.

The on-going goal is to identify how technological innovations can deliver value and business outcomes for marketers Australia-wide, focusing on technical standards, operating guidelines, research, marketing, value-chain relationships and best practices.

Technology Council members:

AdTech Member Logos March 2016

Technology Council member representatives: 

Ben Sharp - Adroll
Claire Harrison - Amobee
Dave Osborn - Appnexus
David Crooks - Criteo
Ben Maudsley - Exponential
Rhys Williams - Google
Nick Baker - Red balloon
Ayaan Mohamud - Sizmek

Work completed by the Technology Council include:

  • IAB Australia State of the Industry Marketing & Advertising Technology - view here

If you have any questions relating to the work being carried out by this Council, please email

Apply to join this IAB Council