IAB Australia launched the Audio Council in 2015 in response to the growth of the Australian digital audio marketplace. The Council will strive to educate marketers and agencies on the value of audio as a powerful and effective advertising medium. The Audio Council has an expert membership base from which to leverage competency and experience, with the following primary goals:
- Education of and for the digital audio marketplace
- To develop relevant business models to direct the future of the sector
- To increase the value of the online audio advertising
- To establish standards and guidelines for audio to define the future of the market.
2017 saw the release of the Audio Council’s industry report Audio Advertising: State of the Nation. Other projects lined up for 2017 include Audio Buyers Guide, Audio Glossary and Creative Best Practice: Guidelines & Case studies.
Audio Council members:
Audio Council member representatives:
Geraint Davies - Australian Radio Network
Ralph Van Dijk - Eardrum
Joan Warner - Commercial Radio Australia
Justin Hoile – Facebook
Kate Beddoe – Google
Venessa Hunt – Group M
Richard Palmer - Macquarie Radio Network (Under FRN)
Michael Duncan - Nova Entertainment
Rick Gleave – Pandora
Chris Derrick – Southern Cross Austereo
Andrea Ingham - Spotify
If you have any questions relating to the work being carried out by this Council, please email firstname.lastname@example.org.