Data Council

The IAB Data Council was convened in 2018 to provide the industry with education on the definitions and management of data, as well as applicable information around the execution, usage and interrogation of data commonly used in digital advertising. One of the primary goals of the Data Council is to understand and quantify industry-level and organisational applications of audience data, campaign data and analytics data used in the digital advertising ecosystem and disseminate those learnings to the wider industry. The council also aims to establish best practices and guidelines on the effective uses of data for Australian businesses and for the particular marketing functions for which that data will be used.

IAB Data Council member companies include:

DataCouncilMemberLogos Nov 2019

The Data Council is made up of the following members:

Colin Barnard – Criteo

Jeremy Neyman – eBay

Chris Evans – eBay

James Forbes – Equifax

Jimmy Aoun – Eyeota

Andrew Dodenhoff – Google

Isabelle Dunn – Hearts and Science

Richard O’Sullivan – Inmobi

Natalya Pollard – LiveRamp

Emil Mathias – MediaMath

Suzie Cardwell – News

Angelo Sinibaldi – Nine Entertainment

Sian Whitnall – OMD

Daniel Cravero – Oracle Data Cloud

Lawrence Puang – Quantium

Pat Howard – REA Group

Ben Sharp – Salesforce

Kathy Damatopoulos – Suncorp

Andrew Reid – TEG Analytics

Dan Richardson – Verizon Media

Ram Rad – WooliesX

Iman Behzadian – Woolies X

If you have any questions relating to the work being carried out by this Council, please email

Apply to join this IAB Council