Data Council

The IAB Data Council was convened in 2018 to provide the industry with education on the definitions and management of data, as well as applicable information around the execution, usage and interrogation of data commonly used in digital advertising. One of the primary goals of the Data Council is to understand and quantify industry-level and organisational applications of audience data, campaign data and analytics data used in the digital advertising ecosystem and disseminate those learnings to the wider industry. The council also aims to establish best practices and guidelines on the effective uses of data for Australian businesses and for the particular marketing functions for which that data will be used.

IAB Data Council member companies include:

DataCouncilMemberLogos May2019

The Data Council is made up of the following members:

Andrew Dodenhoff - Google
Andrew Gilbert - Eyeota
Andrew Reid - TEG Analytics
Andrew Wales - inMobi
Ben Sharp - Salesforce
Dan Richardson - Verizon Media
Dave Goodfellow - Oracle
Emil Mathias - MediaMath
James Forbes - Equifax/Datalicious
Jeremy Moger - Carsales
Jeremy Neyman - eBay
Lawrence Puang - Quantium
Natalya Pollard - LiveRamp
Pat Howard - REA Group
Pierre de Lannoy - MiQ
Ram Rad - WooliesX
Sian Whitnall - OMD
Suzie Cardwell - News Corp

If you have any questions relating to the work being carried out by this Council, please email

Apply to join this IAB Council