Mobile Advertising Council

The IAB Mobile Advertising Council was convened for the first time in November 2011, since then, its remit has been to evaluate the needs of the Australian mobile advertising industry; establish a program of work for mobile advertising; produce, fund and promote mobile research studies; and produce and promote mobile standards and guidelines.

The IAB Mobile Advertising Council (MAC) meets on a monthly basis and has industry wide representation across publishers, media agencies and creative agencies. They provide a broad, collective voice in addressing the key issues and challenges faced by the industry, by marketers and by the members' own organisations.

The Council sets its own agenda, and leverages the skills, experience and networks of Council Members, to set annual programmes of work, identify resources required, work with partner organisations, and submit recommendations to the IAB Australia Board.


Mobile Advertising Council members:

Mobile Advertising Council Members - October 2018

Mobile Advertising Council member representatives: 

Dom Gambino – Near
Suzie Prasad – Nine Entertainment
Zac Farrer – Facebook
Adam Wade – Amobee
Tricia Fallows – Amobee
Andrew Wales – InMobi
Blake Mosley – Innovid
Lachlan McDivitt – The Trade Desk
Tina Tsang – Pubmatic
Stewart Heys – News Corp
Lisa Deverewhite – American Express
Tom Gregory – Blis
Lee Simpson – White Grey
Dan Stone – Oath
Robert Williams – Kargo


Work recently completed by the Council:


The IAB Mobile Advertising Council is seeking new members on a regular basis but to be considered you must be an IAB Member.

If you have any questions relating to the work being carried out by this Council, please email iabcouncils@iabaustralia.com.au.

Apply to join this IAB Council