Fairfax Media: HIGH IMPACT MOBILE CAMPAIGNS DRIVE IN-STORE VISITATION INTENT
Boxing Day is one of the busiest days of the year for retailers, with high competition for in-store foot traffic. With people switching off during the holiday period, it made sense for one of Australia's biggest retailers to invest in a smartphone advertising campaign during a time where traditionally, traffic on other devices sees a cyclical decline.
Advertising on The Sydney Morning Herald and The Age m-sites during the holiday season proved to tick the boxes for this retailer, driving a significant increase in advertising recall and strong upward shifts in online research intent and in-store visitation intent.
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