Global Goggles VR Experience
QUT is an leading Australian university that positions itself as 'a university for the real world'. It operates in a market where a number of respected tertiary educational institutions compete to secure prospective undergraduate students.
The university's Open Day is an opportunity for potential students to make a first-hand assessment of the potential fit between the university and their own needs and values.
Hence, Open Day is an important opportunity to connect with the hearts and minds of prospective students, whilst bringing to life the university's core brand promise of 'a university for the real world'.
The challenge was to create a meaningful experience for prospective students on the day which would create social media conversation and also be remembered after the event.
We created an immersive VR experience to bring famous icons from around the world into the heart of the Brisbane landscape, showing prospective students that the world really is closer than they think and that QUT is truly a 'university for the real world'. Our custom designed headset and smartphone app brought the VR experience to thousands of users for the very first time.
The VR experience was also showcased at QUT's Robotronica event to thousands of Queenslanders.
Global Goggles made 2015 QUT's most successful Open Day ever. There was significant social media conversation and coverage in the mainstream press around our VR experience. The supply of our Global Goggles headsets was completely outstripped.
|Creative Agency||BCM Partnership|
|Live Date||26 Jul 2015 - 23 Aug 2015|