IAB US MIXX Awards 2012 Case Studies – Learn from the best-in-class digital creative

2012 MIXX Award Winners

Best in Show
Sherwin-Williams and McKinney for "Chip It!"
Brand Awareness and Positioning - Campaign
GOLD: Google Chrome, BBH NY and Google Creative Labs for "The Web Is What You
Make Of It"
SILVER: American Express OPEN and Digitas for "Big Break for Small Business"
BRONZE: Gatorade and VML for "Everything to Prove"

Business-To-Business - Campaign
GOLD: American Express OPEN, Digitas and CP+B for "Small Business Saturday"
SILVER: CenturyLink and McKinney for "Ultimate Problem Solver"
BRONZE: DuPont and OgilvyEntertainment for "The Horizons Project"

Cross-Media Integration - Campaign
GOLD: Insurance Australia Group and WHYBINTBWATEQUILA for "NRMA Car
Creation"
SILVER: American Honda Motor Company and RPA for "CR-V Leap List"
BRONZE: American Express and Digitas for "Amex Sync Show"

Digital Integration - Campaign
GOLD: Nike+ and R/GA for "Nike+ FuelBand"
SILVER: American Express OPEN and Digitas and CP+B for "Small Business Saturday"
BRONZE: American Express and Digitas for "Amex Sync Show"

Direct Response and Lead Generation - Campaign
GOLD: Insurance Australia Group and WHYBINTBWATEQUILA for "NRMA Car
Creation"
SILVER: Zellers and john st. for "Festive Finale"
BRONZE: American Express and Digitas for "Amex Sync Show"
BRONZE: CenturyLink and McKinney for "Ultimate Problem Solver"

Experimental and Innovative - Campaign
GOLD: American Honda Motor Company and RPA for "Pintermission"SILVER: Giant Bicycles and Leo Burnett Melbourne for "Everyday Rider Sponsorships"
BRONZE: HBO's Boardwalk Empire Season 2 and HBO for "Boardwalk Empire
Compliments of Nucky"

Mobile Advertising - Campaign
GOLD: FedEx and OMD for "Shazam Super Bowl"
SILVER: Marriott and Beeby Clark+Meyler for "Marriott Mobile App Launch"
BRONZE: Nokia's Lumia 800 Smartphone and Amobee for "Nokia Lumia in Amobee 3D"

Mobile Branded App - Campaign
GOLD: Ubisoft Just Dance 3 and CP+B for "Autodance"
SILVER: Johnson & Johnson and JWT New York for "BAND-AID Magic Vision"
BRONZE: BMW North America's BMW ActiveE and kbs+ New York for "BMW EVolve App"

Multicultural - Campaign
GOLD: Easy Way Language Center and Loducca for "Pronunciation Game"
SILVER: Heineken USA and The Vidal Partnership for "Keep It Legendary"
BRONZE: Johnson & Johnson and The Vidal Partnership for "Zyrtec 'Ama El Aire'"

Product Launch - Campaign
GOLD: Unilever's AXE and Razorfish for "Anarchy: The Graphic Novel"
SILVER: Gatorade and OMD for "G-Fit to be Tried"
BRONZE: Chrysler Group and SapientNitro for "Fiat 500 Abarth Reveal"

Public Service/Not For Profit - Campaign
GOLD: Mars Petcare and WHYBINTBWATEQUILA for "The Pedigree Adoption Drive"
SILVER: St Vincent de Paul Society and George Patterson Y&R Sydney for "Signed
Finds"
BRONZE: WWF and john st. for "National Sweater Day"

Search Marketing - Campaign
GOLD: Pfizer and RAPP for "Viagra Anti-Counterfeit"
SILVER: Volkswagen and MediaCom for "Search Strikes Back"
BRONZE: Sony Pictures Entertainment and UM for "Moneyball Google/Fandango"

Social Marketing - Campaign
GOLD: Zellers and john st. for "Festive Finale"
SILVER: 7-Eleven's Slurpee and Leo Burnett Melbourne for "BYO Cup Day"
BRONZE: Barneys and Digital Surgeons for "Gaga's Workshop"

Video Advertising - Campaign
GOLD: American Express and Digitas for "Amex Sync Show"
SILVER: American Express, Digitas and Momentum for "American Express Unstaged"
BRONZE: L'Oréal USA's Dermablend and Tuxedo Agency for "Go Beyond the Cover"

Brand Destination Site - Single
GOLD: Sherwin-Williams and McKinney for "Chip It!"
SILVER: Toyota Motor Sales, USA and Saatchi & Saatchi LA for "Yaris – It's a Car!"
BRONZE: Chevrolet and Microsoft Advertising for "Chevrolet Route 66"

Branded Content - Single
GOLD: Unilever's AXE and Razorfish for "Anarchy: The Graphic Novel"
SILVER: Sherwin-Williams and McKinney for "Chip It!"
BRONZE: General Mills and McCann for "Nature Valley Trail View"
BRONZE: Montblanc Nicolas Rieussec Chronograph and Leo Burnett Milan Italy for "The
Beauty of a Second"

The full list of winners can be found here