A meeting place for leading digital voices

A meeting place for leading digital voices

Three Data Trends that will define 2017

Three Data Trends that will define 2017

2017 is here, and it’s time to try to predict what the future holds for us. Here are the trends we think will go big this year and what businesses need to watch out for:

 

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Mobile Commerce: Lessons for Brands and Retailers

Mobile Commerce: Lessons for Brands and Retailers

It was, for a long time, a widely accepted truth that whilst people might use phones to access the internet, they wouldn’t use them to buy things. Too small a screen; too hard to type; not secure enough; the list of reasons was as long as it was - so time has proved - wrong.

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Council Member of the Month: Stewart Heys

Council Member of the Month: Stewart Heys

Each month the IAB profiles a Council Member working hard to proactively define the future of digital advertising.

Name: Stewart Heys 

IAB Council: Mobile Advertising Council (and Video Council)

 

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50 Shades of Great: Digital Unchained

50 Shades of Great: Digital Unchained

On Thursday Sept. 1, IAB held its Council Refresh, attended by 50 of the sharpest minds in the industry, to organize and prioritize the important work of the IAB councils. AdRoll hosted the meet at their incredible offices, and also put on a great spread that included an array of...

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FY 15-16 Ad Spend: Figures and Opinions


The Australian online advertising market has delivered some amazing growth again, increasing $1.6 billion to reach $6.8 billion for the full financial year, (up 29.7 percent year-on-year).

It is, in fact, the largest growth in online ad expenditure in the past five years, as our CEO Vijay Solanki pointed out in his...

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Mobile Creativity: From the Experts

Mobile Creativity: From the Experts

On August 3 members of the IAB Mobile Advertising Council participated in the “Latest and Greatest in Mobile Creativity” seminar at PwC. 

The event was opened by Mihael Mikek, founder and CEO of Celtra, who was pleased to see so many people at the event. He said it is comparable to what...

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Olympic connectivity means marketers can go for gold

Olympic connectivity means marketers can go for gold

Olympic fans all around Australia are getting ready to turn their attention to Rio, and while the athletes are competing for medals, brands are competing for consumers’ attention and business.

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Excellent Creative for Mobile: Case Studies

Excellent Creative for Mobile: Case Studies

IAB’s Creative Showcase attracts some of the best creative campaigns in digital advertising. As we lead up to our Latest and Greatest in Mobile Creativity event we are highlighting some of the best mobile campaign case studies of the past 18 months.

 

American Classics

Krispy 10.4

Krispy Kreme launch new American Classics...

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Qantas Instameet: Mobile creative travel case study

Qantas Instameet: Mobile creative travel case study

Instameet

[in-sta-meet]
noun
A gathering of Instagrammers, taking photographs and sharing experiences.
 

The Challenge:

To find a way to bring together Qantas’ heritage and modern positioning in a way that resonated with Australians.

The Solution:

Working with Qantas, Razorfish Australia created a photographic journey across Australia, powered by social media...

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SaleCycle Case Study: Firefly

SaleCycle Case Study: Firefly

Firefly, a subsidiary of Malaysian Airlines’ creates a multi-channel remarketing campaign with the addition of SaleCycle's SMS solution.

The Challenge
Firefly, one of SaleCycle’s most innovative clients, set the challenge of delivering a service that could drive more immediacy in conversions. How could they communicate quickly and efficiently with visitors who abandon...

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Attribution is top of mind for ANZ marketers, reveals AdRoll’s State of the Industry report

Attribution is top of mind for ANZ marketers, reveals AdRoll’s State of the Industry report

AdRoll’s recent State of the Industry was conducted by third-party research company Qualtrics and surveyed 265 ANZ marketers to ask their perspective on the changing dynamics of the advertising and marketing landscape.


The report notes that attribution is still a key concern of ANZ marketers with 41% of marketers not...

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Location Intelligence: The Next Frontier

Location Intelligence: The Next Frontier

Location Intelligence Platforms are the next tech frontier (on the same scale as search or e-commerce) as mobile, wearable and Internet-of-things (IOT) technology have been prototyped, experimented with and deployed in real-world scenarios. These platforms will help to answer the following - What? When? Where? Who? - with respect to...

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Programmatic for the People: Saving lives with ad tech

Programmatic for the People: Saving lives with ad tech

Using programmatic to reach residents in high-risk bushfire areas

The Problem:
In October 2013, approximately 100 fires burnt across eastern New South Wales, including six major bushfires. These fires killed two people, burned 768,000 hectares of land, destroyed 279 homes and the damages eventually totalled well over $100 million. A problem existed with the standard messaging: It lacked impact, urgency and relevancy. Something needed to be done.

 

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Leveraging Mobile Location Data for enhanced consumer understanding

Leveraging Mobile Location Data for enhanced consumer understanding

In Australia, the Quick Service Restaurant (QSR) industry will see an annual revenue growth rate of 2.4 percent in the next five years. This market, which is led by McDonald’s and Subway has an annual revenue of more than $15 billion currently and employs more than 150,000 people. The reason...

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How Australian supermarkets can acquire consumers using insights from location data

How Australian supermarkets can acquire consumers using insights from location data

With just four grocery brands accounting for an estimated 90.8% of the Australian supermarket industry, it's safe to say that competition for getting customers is fierce. With an expected growth of 2.5% over the next few years, expected to bring total industry revenues in the country to around $90 billion,...

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IAB CEO discusses digital on Sky News

Sky News

Sky News

IAB CEO Alice Manners discussed the state of digital and touches on the key findings from the IAB/PwC Online Advertising Expenditure Report released last month for the full financial year ended June 30th 2015.

Watch the full interview here.

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How to make mobile ads work for the consumer


In advertising, the 6 second Vine video is the new 30 second commercial – well at least for the youth segment. The content format is fast, short and compelling.

For sure, how generation Z views and interacts with content today is a signpost towards the future of the mobile experience,...

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Should a browser be the arbiter of a user’s web experience?

Should a browser be the arbiter of a user’s web experience?

The relationship between web browser and web page has always been tumultuous. Language and protocol standards smooth over some of the roughest areas, but the brains of web developers are still crammed full with obscure rules, exceptions to those rules, and lost causes to avoid entirely. Yet even among the...

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Mobile Video Advertising: Your call is important to us, please hold the line

Mobile Video Advertising: Your call is important to us, please hold the line

If I had a dollar for every time I've heard someone reassure me that "this is the year of mobile," I'd currently be enjoying early retirement from my waterfront beach house, at the ripe old age of 27. There's certainly an argument that says the year of mobile has come...

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SSPs, ad servers will cease to coexist as an industry matures

SSPs, ad servers will cease to coexist as an industry matures

Programmatic was once a space populated by hordes of software providers.

Like the group buying industry, it grew fast, with opportunists cropping up left, right and centre to capitalise on the windfall. Now the market is starting to consolidate. We'll see vendors merge, many die, and within two years, supply side platforms (SSPs) and ad servers will cease to exist as we currently know them.

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Mobilegeddon? Google aiming for mobiletopia

Mobilegeddon? Google aiming for mobiletopia

As we flagged in February, we're making a change to our search rankings, to include 'mobile-friendliness' as one of the many criteria we use to rank search results.

There have been a few misconceptions flying around about this change, so we wanted to clear them up.

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Push Notifications – Supercharged Mobile Re-messaging

Push Notifications – Supercharged Mobile Re-messaging

Having a mobile app without a push notification communication strategy is a little like driving a car with a burst tire – it will only get you so far before you have to stop, and by that point it may have done more damage than you can imagine.

For those of...

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A person's a person, no matter how small

A person's a person, no matter how small

I think every year of this millennium has been 'the year of mobile' but for me 2014 was when it became painfully apparent the Australian digital media was well out of step with our audience.

For the brands I'm closest to, which thrive on being immediate and relevant to a...

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Getting mobile right

Getting mobile right

As a marketer, you probably spend a lot of time trying to work out what drives your customers, how to generate stronger connections with them to drive stronger returns for your business.

But many Australian companies are missing out on embracing the most important growth area they have - mobile.

M...

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Mobile Investment – Taking the Leap

Mobile Investment – Taking the Leap

Over the last 12 months a small group of publishers along with IAB Australia and Nielsen have invested significant dollars and time to work on an audience measurement solution for reviewing consumer mobile behaviour in the Australian market in preparation for a market solution being rolled out in 2015. The...

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Congratulations, we’re a mobile species! Here’s what this means for marketers and analytics.

Congratulations, we’re a mobile species! Here’s what this means for marketers and analytics.

If you hadn't already heard, 2015 is the year of mobile marketing and advertising.

Last year mobile users surpassed desktop users, and in November 2014, the Newspaper Association of America released its audience whitepaper, "Mobile and young women push newspaper digital audience to new heights", which showed the mobile newspaper...

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6 Up and Coming Social Networks to Watch This Year

6 Up and Coming Social Networks to Watch This Year

While the big social media networks enjoy the lion's share of consumer attention, a growing cohort of upcoming social networks are steadily picking up members. Many of the social networks with the highest growth rates offer a twist to the mainstream offerings, steadily carving out niches in areas such as...

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Australian Audience Measurement Roadmap

Australian Audience Measurement Roadmap

IAB Australia was pleased to announce in October 2014 the re-appointment of Nielsen as the industry preferred supplier for digital audience measurement services in Australia. January 2015 sees the start of the new deed and the beginning of a whole lot of work for Nielsen, the IAB and the...

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Mobile Health Check for 2015: Stefan Savva, Mobile Director at Fairfax Media

Mobile Health Check for 2015: Stefan Savva, Mobile Director at Fairfax Media

Two words that publishers are going to stress more in 2015; mobile disruption. With publishers acknowledging their total mobile audience has skyrocketed over the last few years, their focus heading into 2015 needs to be on executing a rock-solid strategy of mobile engagement and monetisation or risk having their businesses becoming...

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Mobile Beacon technology: The next big opportunity for publishers?

Mobile Beacon technology: The next big opportunity for publishers?

There's been a lot of hype recently about the arrival of Beacon technology.

Embracing communication at a micro-location level, Beacon technology will be key to enabling publishers and marketers to improve their relevance to consumers.

Although the technology behind Beacon – Bluetooth Low Energy (BLE) – has been in development for...

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