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November 2016: As part of IAB Australia’s role in managing the digital audience measurement currency endorsement process, it is vital that there is continual tracking of macro digital device ownership and usage trends to ensure that our measurement systems are built to reflect the Australian population.
Flash is being replaced by HTML5.
All major browsers are transitioning away from the use of Flash, and have introduced progressively greater restrictions. Safari moved to HTML5-by-default in September 2016. Chrome will follow in version 55, released December 2016.
The Video Ad Serving Template (VAST) specification was created by the IAB Tech Lab in the U.S. and has been examined by a Working Group of volunteers from IAB Australia member companies.
DOWNLOAD THE VAST 4.0 DOCUMENT
Also included are:
VAST 4.0 FAQ
THE DIGITAL VIDEO IN-STREAM AD FORMAT GUIDELINES
The digital landscape in October 2016 saw Australians spend 67 hours surfing online across over 226 sessions per person.
Welcome to the July 2016 edition of your Nielsen Digital Landscape. The digital landscape in August 2016 saw Australians spend 68 hours surfing online across over 251 sessions per person.
PUBLIC COMMENT PERIOD OPEN
The Interactive Advertising Bureau has released a complete overhaul of the IAB Standard Ad Unit Portfolio, updating its digital ad formats to adapt across screens, and to incorporate the LEAN Principles of lightweight, encrypted, AdChoice supported, and non-invasive advertising.
With the ubiquity of mobile devices and mobile Internet around the globe, purchasing products and services on mobile devices has become increasingly common.
This research in support of the IAB Global Research Initiative aims to explore and understand the similarities and differences in consumer purchase and payment activities that take place on mobile devices across 19 countries that participated in the study.
Welcome to the July 2016 edition of your Nielsen Digital Landscape. The digital landscape in July 2016 saw Australians spend 58 hours surfing online across over 263 sessions per person.
Welcome to the February 2016 edition of your Nielsen Digital Landscape. The digital landscape in February 2016 saw Australians spend 49 hours surfing online across over 234 session per person.
With the launch of Digital Ratings (Monthly) by IAB Australia and Nielsen last week, Australia's online unique audience reached 19.6 million. Digital Ratings (Monthly), the industry's new digital audience measurement currency, gives you a first look at Australia's total digital audience, unduplicated, across PC, smartphone and tablet for both web browsers and apps.
IAB Australia and Nielsen have released the third Mobile Story report, drawing insights from the official release of industry-supported smartphone and tablet ratings preview data (Mobile Ratings) for the Australian market. This report is an important milestone in this particularly complex area of measurement and it marks yet another significant step forwards in measuring the digital media landscape in Australia.