NEW STANDARD AD UNIT PORTFOLIO - PUBLIC COMMENT OPEN
The Interactive Advertising Bureau in the US has released a complete overhaul of the IAB Standard Ad Unit Portfolio, updating its digital ad formats to adapt across screens, and to incorporate the LEAN Principles of lightweight, encrypted, AdChoice supported, and non-invasive advertising.
IAB Australia has agreed on a consultation period with IAB US (and other IABs around the globe) and isinviting Public Comment on the IAB NEW STANDARD AD UNIT PORTFOLIO (download the document below).
We need industry input on this important move. Please review the technical specifications and email us your comments before November 28, 2016. Your comments will help us decide on which formats to introduce and over what time frame,
Developed by the IAB Tech Lab in the US, the revised portfolio is based on HTML5 technology and comprised of flexible display ads, mobile ads, video ads, native ads, and introduces guidelines for new content experiences like virtual reality and social messaging ads.
Download the IAB NEW STANDARD AD UNIT PORTFOLIO and the Transition Guide below