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The New York Times: "Flex Frame" Native  Ad Units

Download the below PDF for an example of Flex Frames, and links to extra resources that touch the Times' approach to Native.

Digital Audio Advertising: State Of The Nation - Feb. 2017

IAB Australia's "Digital Audio Advertising: State of the Nation Report" provides a snapshot of Australia's audio landscape across broadcast radio, podcasting and digital streaming. It covers buying methods, satisfaction and experience of those involved in buying and planning audio campaigns in Australia.

Australia Online Landscape Review - Nov. 2016

Welcome to the November 2016 edition of your Nielsen Digital Landscape. The digital landscape in November 2016 saw Australians spend 72 hours surfing online across over 239 sessions per person.

Transitioning from Flash to HTML5: Dec. 2016

Flash is being replaced by HTML5. 

All major browsers are transitioning away from the use of Flash, and have introduced progressively greater restrictions. Safari moved to HTML5-by-default in September 2016. Chrome will follow in version 55, released December 2016. 

Australian Online Landscape Review - June 2016

Welcome to the June 2016 edition of your Nielsen Digital Landscape. The digital landscape in June 2016 saw Australians spend 54 hours surfing online across over 245 sessions per person.  

Australian Online Landscape Review - May 2016

The May 2016 edition of your Nielsen Digital Landscape is here. The digital landscape in May 2016 saw Australians spend 56 hours surfing online across over 253 sessions per person.  

Australian Online Landscape Review: Interactive - April 2016

Welcome to the April 2016 edition of your Nielsen Digital Landscape. The digital landscape in April 2016 saw Australians spend 55 hours surfing online across over 240 sessions per person.  

Digital Video Advertising Glossary

The video marketplace is evolving rapidly, and as the industry grows so too does its vocabulary. Over the past six months IAB US Tech Lab has led a working group of 54 members with the mission of compiling a comprehensive glossary of video terms currently used throughout the video marketplace. The glossary that you see here is the result of the tremendous effort put forth by these IAB member companies and their representatives.

IAB Australia Ad Blocking Toolkit 2016

IAB Australia presents its Ad Blocking Toolkit, which answers all the frequently asked questions that consumers, publishers and anyone involved or interested in digital advertising might need answered. 

 

Publisher Ad Blocking Primer - IAB Tech Lab (US)

Produced by the IAB Tech Lab in the US, this primer outlines the best practices for publishers dealing with ad blocking and touches on the relevant pros and cons of those strategies. 

 

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