MEDIACOM: The Mobile Hub - Understanding the role of mobile in decision making, Dec 2014
The objective of the MEDIACOM research piece is to map the current and future role of mobile and tablets in the purchase cycle across the entertainment, automotive and finance categories, specifically:
- To understand the decision journeyacross each category
- To determine the current role of mobileacross the decision journeys
- To understand the influenceof mobile at various points of the decision journeys
- To explore gaps and opportunitiesfor enhancing and driving mobile in each category.
Download the report below.