Google: The Mobile Playbook, 2nd Edition

As consumers increasingly embrace smartphones and tablets in their daily lives, mobile is becoming more central to business success. Recognizing that many advertisers and agencies are uncertain about how to kick-start their mobile efforts, Google developed "The Mobile Playbook: The Busy Executive's Guide to Winning with Mobile." Backed by research data and internal experience, this second iteration shares the most recent best practices and recommendations for a mobile strategy.