You have 0 articles to compare. Do you want to see compare view now?


Compare

Advanced Filter Options

IAB Australia Ad Blocking Toolkit 2016

IAB Australia presents its Ad Blocking Toolkit, which answers all the frequently asked questions that consumers, publishers and anyone involved or interested in digital advertising might need answered. 

 

Publisher Ad Blocking Primer - IAB Tech Lab (US)

Produced by the IAB Tech Lab in the US, this primer outlines the best practices for publishers dealing with ad blocking and touches on the relevant pros and cons of those strategies. 

 

Google Best Practice: Mobile Best Practice Checklist

Smart Phone Tips

An Advertiser’s Checklist for Getting Mobile Right

Google Best Practices: Tapping into Mobile App Engagement

Tapping into Mobile App Engagement

Increasing User Engagement for Your Mobile App

Google Best Practices: Tapping into Mobile App Installs

Tapping into Mobile App Installs

Building a Valuable User Base for Your App

Mobile Checklist for Marketers

With the help of its Mobile Advertising Council, IAB has provided the industry with a framework of guidelines and advice around how to improve mobile display advertising with the use of HTML5, the one open industry standard universal format for building mobile ready creative. 

HTML5 For Digital Advertising

With the support of its Mobile Advertising Council, IAB has provided the industry with a framework of guidelines and advice around how to improve mobile display advertising with the use of HTML5, the one open industry standard universal format for building mobile ready creative.

Mobile Discrepancies 2013

Discrepancies are nothing new to the digital advertising marketplace. With so many different parties counting at different times in the ad delivery chain plus the variance in proprietary validation methods, counts will never be exactly the same all the time. Mobile discrepancies vary by campaigns and even placements within a campaign. Sometimes you will experience a close 5% difference while other times you many see a shockingly high difference of over 50%.

Mobile Cookies 101 2013

This paper was written for advertisers, agencies, and marketers who are familiar with common practices in digital advertising on desktop browsers—specifically cookie tracking and optimisation—but who need a better understanding of how these work on smartphones and tablets.

Mobile Phone Creative Guidelines 2013

The Mobile Phone Creative Guidelines, which were developed by the IAB US and the Mobile Marketing Association, seek to create commonality for the development of ad units across the mobile phone ecosystem.

Page 1 of 2 Results 1 - 10 of 11