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AdNews: Unlocking value of affiliate marketing – IAB signals big plans for Australia

AdNews - Oct. 25, 2016: David Jones, Country Road, Myer, Net-a-Porter, Burberry, Liberty London and ASOS are just a handful of brands using affiliate marketing, but until now there has been no official industry guidelines for the booming sector Down Under.

IAB Reveals ‘What Works and Why’ in Digital Marketing Around the World in 2016 Insights Report

Case Studies from 24 Award-Winning Campaigns from Across the Globe Provide Insights into Digital’s Power to Break Boundaries

NEW YORK, NY (September 28, 2016): The Interactive Advertising Bureau (IAB) today released the “What Works & Why: IAB Global Insights Report 2016,” showcasing case studies exploring two dozen award-winning campaigns from around the world, and featuring perspectives from 28 leaders across the international digital marketing and media landscape. The report focuses on boundary breaking campaigns in interactive advertising, curated from the international IAB MIXX Awards programs and other similar honors.

IAB’s Vijay Solanki: “Digital’s ‘Fourth Revolution’ Is Here And, Yes, It Will Take Great Courage”

In this guest post, IAB Australia CEO, Vijay Solanki, says digital transformation of a legacy company is a journey that requires everybody involved to be ultra brave…

B&T - Sydney, Aug 24: Disruption isn’t new. It has been around forever, but the frequency of major disruptions is increasing in step with technology. We are now very well into what has been coined “The Fourth Industrial Revolution” ...
IAB Australia elects Nicole Sheffield as new Chair of the Board

Sydney, 22 September 2016: IAB Australia today announced the appointment of Nicole Sheffield, Managing Director of News Digital Networks Australia (News DNA) as the new Chair of its Board. Unanimously voted to the role by the IAB Australia Board, her appointment is effective immediately.

AdNews: The 'lifeblood' of IAB Australia - News Corp, MCN and AdRoll join the fray

AdNews, 7 Sept., 2016: New IAB CEO Vijay Solanki has his feet firmly under the table, having made a batch of fresh appointments within the organisation's video, tech, mobile and measurement hubs.

B&T: We’re Approaching A Tipping Point For Mobile Advertising: IAB CEO Vijay Solanki

B&T - 15 Aug., 2016: In this opinion piece by Vijay Solanki, IAB Australia’s CEO, he explores the evolution of mobile, advertising on the platform and why the industry must be ‘simple but complex’.

AdNews: New IAB CEO wants more marketer input into the IAB's agenda

AdNews - Aug. 2, 2016: Vijay Solanki, the IAB's new CEO says the organisation needs more input from client-side marketers as well as agencies and media owners to inform its agenda.

AdNews: A digital marketer at the helm – new IAB CEO's next step

AdNews - 29 June, 2016: Following yesterday's news that the IAB has named former Southern Cross Austereo chief digital officer Vijay Solanki as its new CEO, we caught up with Solanki and IAB chairperson, Ed Harrison.

B&T: What The New IAB/Nielsen Ratings Mean For Marketers: Google’s Chief Marketer

B&T - August 5: This past week saw the IAB and Nielsen launch a new ratings system designed to provide a holistic view for advertisers of their digital audiences, Digital Ratings (Monthly). In this guest piece, Google’s Aussie marketer Lucinda Barlow explains why they’re critical for marketers.

AdNews: IAB and Nielsen launch 'holy grail' of digital measurement

AdNews, March 31: The IAB and Nielsen have finally revealed their new total audience digital measurement offering, which the pair have described as the “holy grail” of digital measurement.

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