IAB in the News
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Unprecedented collaboration of three key viewability vendors and PwC delivers independent and transparent measure of average viewability as part of a discussion whitepaper
Sydney, 13th December, 2016: IAB Australia has confirmed its position on Viewability, announcing the publication of its promised white paper which details seven key areas around viewability and also delivers the first tranche of viewability benchmarking data. The data was collected by PwC and supported by Comscore, Integral Ad Science (IAS) and Moat who collaborated to provide industry data. IAB Australia has confirmed that the benchmarking data will be published every six months.
AdNews - Oct. 25, 2016: David Jones, Country Road, Myer, Net-a-Porter, Burberry, Liberty London and ASOS are just a handful of brands using affiliate marketing, but until now there has been no official industry guidelines for the booming sector Down Under.
Case Studies from 24 Award-Winning Campaigns from Across the Globe Provide Insights into Digital’s Power to Break Boundaries
NEW YORK, NY (September 28, 2016): The Interactive Advertising Bureau (IAB) today released the “What Works & Why: IAB Global Insights Report 2016,” showcasing case studies exploring two dozen award-winning campaigns from around the world, and featuring perspectives from 28 leaders across the international digital marketing and media landscape. The report focuses on boundary breaking campaigns in interactive advertising, curated from the international IAB MIXX Awards programs and other similar honors.
In this guest post, IAB Australia CEO, Vijay Solanki, says digital transformation of a legacy company is a journey that requires everybody involved to be ultra brave…
Sydney, 22 September 2016: IAB Australia today announced the appointment of Nicole Sheffield, Managing Director of News Digital Networks Australia (News DNA) as the new Chair of its Board. Unanimously voted to the role by the IAB Australia Board, her appointment is effective immediately.
AdNews, 7 Sept., 2016: New IAB CEO Vijay Solanki has his feet firmly under the table, having made a batch of fresh appointments within the organisation's video, tech, mobile and measurement hubs.
B&T - 15 Aug., 2016: In this opinion piece by Vijay Solanki, IAB Australia’s CEO, he explores the evolution of mobile, advertising on the platform and why the industry must be ‘simple but complex’.
AdNews - Aug. 2, 2016: Vijay Solanki, the IAB's new CEO says the organisation needs more input from client-side marketers as well as agencies and media owners to inform its agenda.
AdNews - 29 June, 2016: Following yesterday's news that the IAB has named former Southern Cross Austereo chief digital officer Vijay Solanki as its new CEO, we caught up with Solanki and IAB chairperson, Ed Harrison.
B&T - August 5: This past week saw the IAB and Nielsen launch a new ratings system designed to provide a holistic view for advertisers of their digital audiences, Digital Ratings (Monthly). In this guest piece, Google’s Aussie marketer Lucinda Barlow explains why they’re critical for marketers.