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IAB appoints Yahoo7’s Justin Orchard as the co-chair of the Standards and Guidelines Council and Nine Entertainment’s Nathan Powell as co-chair of the Video Council.

Mumbrella: Making sense of measurement

Mumbrella - SYDNEY, March 7, 2017: It’s fair to say that as an industry we probably don’t do ourselves any favours when it comes to measurement – it is complex and there are many points of view. 

IAB Australia outlines plan to help marketers navigate digital ecosystem

Sydney, 23rd February 2017: Digital measurement, a trustworthy digital value chain, building brands online and growing mobile value will be the key priorities for IAB Australia in 2017 according to its CEO Vijay Solanki.   Speaking today at a media briefing supported by the IAB Chair, Nicole Sheffield, Solanki noted the watchwords for the year will be simplify and inspire, as the IAB works with marketers, publishers, agencies and adtech vendors, as well as driving positive collaborations with other industry bodies.  Solanki also announced the launch of three new Councils and the appointment of a new Regulatory Affairs Director, Kamani Krishnan.

Unprecedented collaboration of three key viewability vendors and PwC delivers independent and transparent measure of average viewability as part of a discussion whitepaper

Sydney, 13th December, 2016: IAB Australia has confirmed its position on Viewability, announcing the publication of its promised white paper which details seven key areas around viewability and also delivers the first tranche of viewability benchmarking data.   The data was collected by PwC and supported by Comscore, Integral Ad Science (IAS) and Moat who collaborated to provide industry data.  IAB Australia has confirmed that the benchmarking data will be published every six months.

AdNews: Unlocking value of affiliate marketing – IAB signals big plans for Australia

AdNews - Oct. 25, 2016: David Jones, Country Road, Myer, Net-a-Porter, Burberry, Liberty London and ASOS are just a handful of brands using affiliate marketing, but until now there has been no official industry guidelines for the booming sector Down Under.

IAB Reveals ‘What Works and Why’ in Digital Marketing Around the World in 2016 Insights Report

Case Studies from 24 Award-Winning Campaigns from Across the Globe Provide Insights into Digital’s Power to Break Boundaries

NEW YORK, NY (September 28, 2016): The Interactive Advertising Bureau (IAB) today released the “What Works & Why: IAB Global Insights Report 2016,” showcasing case studies exploring two dozen award-winning campaigns from around the world, and featuring perspectives from 28 leaders across the international digital marketing and media landscape. The report focuses on boundary breaking campaigns in interactive advertising, curated from the international IAB MIXX Awards programs and other similar honors.

IAB’s Vijay Solanki: “Digital’s ‘Fourth Revolution’ Is Here And, Yes, It Will Take Great Courage”

In this guest post, IAB Australia CEO, Vijay Solanki, says digital transformation of a legacy company is a journey that requires everybody involved to be ultra brave…

B&T - Sydney, Aug 24: Disruption isn’t new. It has been around forever, but the frequency of major disruptions is increasing in step with technology. We are now very well into what has been coined “The Fourth Industrial Revolution” ...
IAB Australia elects Nicole Sheffield as new Chair of the Board

Sydney, 22 September 2016: IAB Australia today announced the appointment of Nicole Sheffield, Managing Director of News Digital Networks Australia (News DNA) as the new Chair of its Board. Unanimously voted to the role by the IAB Australia Board, her appointment is effective immediately.

AdNews: The 'lifeblood' of IAB Australia - News Corp, MCN and AdRoll join the fray

AdNews, 7 Sept., 2016: New IAB CEO Vijay Solanki has his feet firmly under the table, having made a batch of fresh appointments within the organisation's video, tech, mobile and measurement hubs.

B&T: We’re Approaching A Tipping Point For Mobile Advertising: IAB CEO Vijay Solanki

B&T - 15 Aug., 2016: In this opinion piece by Vijay Solanki, IAB Australia’s CEO, he explores the evolution of mobile, advertising on the platform and why the industry must be ‘simple but complex’.

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