The Australian: Responsibility for users' comments not automatic: IAB

Publication - The Australian , Sam Yorke, 23 July 2013

When we launched a best practice guideline for moderating user comments on social media platforms earlier this week we hoped to stimulate some debate around industry self-regulation and how businesses should sensibly approach this emerging issue. There's no doubt we've done that, but in the process there has been some FUD - fear, uncertainty and doubt - and even some name calling, so let's set the record straight on the facts from a legal standpoint.

IAB is wholeheartedly supportive of the self-regulatory framework surrounding advertising and marketing in Australia.

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