The Australian: Responsibility for users' comments not automatic: IAB
Publication - The Australian , Sam Yorke, 23 July 2013
When we launched a best practice guideline for moderating user comments on social media platforms earlier this week we hoped to stimulate some debate around industry self-regulation and how businesses should sensibly approach this emerging issue. There's no doubt we've done that, but in the process there has been some FUD - fear, uncertainty and doubt - and even some name calling, so let's set the record straight on the facts from a legal standpoint.
IAB is wholeheartedly supportive of the self-regulatory framework surrounding advertising and marketing in Australia.