B&T: IAB to put out tender for online measurement supplier
IAB CEO, Alice Manners
IAB is set to put out a tender for its online measurement supplier in April and will be holding a meeting for agencies, marketers and publishers to discuss the industry priorities and issues around online audience measurement.
The meeting is the first step in what will be eight months of a very transparent review process for IAB on its current online measurement supplier, Nielsen.
Nielsen is currently the sole and exclusive supplier of online audience measurement for IAB Australia after the tender process conducted in 2011.
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