Strong interest from FMCG brands has helped video advertising become the strongest performer in the online advertising space with demand for the medium growing 76 percent year on year to reach $196m in the last financial year.

“The fusion of video advertising with mobile has been transformational for advertisers and publishers alike,” said Alice Manners, CEO of IAB Australia.

- Nic Christensen, mUmBRELLA

Read the full article here.

See more about the IAB online advertising expenditure results here.

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