NIELSEN TO INTRODUCE DAILY DIGITAL AUDIENCE MEASUREMENT
SYDNEY: February 2, 2015 – Nielsen has released details of the blueprint for the future of the nation's digital audience measurement currency – offering an important leap in the scope, scale and timeliness of digital consumer insights. Nielsen is endorsed by the Interactive Advertising Bureau (IAB) of Australia and is the trading currency for Australia's investment in online advertising.
The cornerstones of the blueprint are:
- Introduction of mobile and tablet audience measurement to market during the first half of 2015
- Taking the industry from its current monthly audience reporting cycle to a daily audience measurement service in 2016
IAB CEO, Alice Manners said: "Australia has always been ahead of the field, having had daily traffic data in market for many years, the move to daily audience data across digital devices will be an incredible advantage to the industry for digital and cross-media planning and analysis. We look forward to working with Nielsen on this journey."
Read the full Nielsen press release here.