Digital marketing predictions 2015 - Part 1: Lessons learnt
CMO, Feb. 3: Digital marketing experienced quite an upheaval in 2014, and there's no sign of things slowing down this year. Data-driven customer insights, programmatic and automated advertising capabilities, the melding of digital and physical interaction through wearable devices, native advertising and the Internet of Things are just some of the big trends grabbing the headlines in the past 12 months, and each promises to provoke further change to the way brands interact with customers this year.
CMO asks "What big milestones and game changers for digital marketers in 2014 are shaping 2015?", with contributions from: IAB Australia CEO, Alice Manners; ADMA CEO, Jodie Sangster; Chemistri Group director, Mark Bailey; Razorfish managing director, Doug Chapman; Reactive managing director, Tim O'Neill; and DT managing partner, David Pountney.
Read the full article here.