The Australian: IAB extends hand to ad tech players
FEBRUARY 10, 2015: Internet media industry body the Interactive Advertising Bureau has moved to bring the burgeoning world of advertising technology companies within the traditional online advertising umbrella with the formation of an Ad Tech Advisory Council to address key issues in the sector.
IAB Australia chief executive Alice Manners will chair the council, which also includes representatives from ad server, retargeting, online exchange and anti-fraud technology providers, among others.
- Lara Sinclair, The Australian
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