B&T: The IAB Wants Your Opinion On The Future Of Mobile Advertising
B&T, April 6: The Interactive Advertising Bureau (IAB) has launched its annual Mobile Landscape Study into all things mobile and advertising and wants your opinion whether you or your clients are big consumers of mobile or not.
Now in its third year, the IAB survey forms the basis of, arguably, the most thorough exposé of mobile ad spend in the Australia.
Read the Full Article here.
Take the survey here.
- By John Bastick, B&T