AdNews: IAB's NYC NewFronts - the era of choice
AdNews, May 4: NewFronts, which is now in its fourth year, is well on its way in New York. It's a spin on the traditional TV upfronts, where digital companies from AOL to Yahoo share their insights across the eight day event.
The overarching theme after the first few days of presentation is that this is the era of choice with more video, content and TV and even more options about what to watch, where to watch it, and what to watch it on.
Read the full article here.