Looking back on the Digital NewFronts

AdNews, May 27: As the dust settles following the IAB Digital Content NewFronts, which took place earlier this month in NY and the industry contemplates the response from media buyers and advertisers alike, there is one thing that comes through loud and clear: there is a distinct blurring of the lines between linear television and digital.

The blur is so clear that a lot of the Twitter chatter toward the end of the event was about when – not if – the Digital NewFronts and traditional TV UpFronts might become one event.

Read the full Article here.

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