B&T: What The New IAB/Nielsen Ratings Mean For Marketers: Google’s Chief Marketer

This past week saw the IAB and Nielsen launch a new ratings system designed to provide a holistic view for advertisers of their digital audiences, Digital Ratings (Monthly). In this guest piece, Google’s Aussie marketer Lucinda Barlow explains why they’re critical for marketers.

Smartphones have changed the way we communicate, make decisions, find things out, and spend our time. These supercomputers in everyone’s hands have changed consumer behaviour forever—and with it, our marketing should change as well.

Read the full article here.