AdNews: New IAB CEO wants more marketer input into the IAB's agenda
AdNews - Aug. 2, 2016: Vijay Solanki, the IAB's new CEO says the organisation needs more input from client-side marketers as well as agencies and media owners to inform its agenda.
Solanki, who started at the IAB last week, is spending his first 90 days holding face to face fact finding interviews with 50 stakeholders in what he's calling the 'first 50'.
He tells AdNews that before outlining what his agenda for the organisation is he wants to spend time listening and getting feedback on how the IAB is currently viewed, what it stands for and what his priorities should be.
- Rosie Baker, AdNews
Read the full AdNews article here.