Marketing Mag: Online ad revenue eclipses TV for the first time - IAB Australia
Publication: Marketing Mag, 14 August 2013
For the first time since the start of data collection in 2002, online advertising revenue exceeded advertising revenue for free-to-air television. Total online advertising expenditure for the six months ending 30 June 2013 was $1882.6 million, compared to TV revenue which pulled in $1805.4 million for the same period.
Online advertising expenditure in Australia reached $3.6 billion in the last financial year, a report by PricewaterhouseCoopers (PwC) has found. That is an increase of 14.6% on the preceding year according to 'IAB Australia's Online Advertising Expenditure Report' (OAER).