BRR Legal brief: IAB's Samantha Yorke discusses the ASB ruling

Alarm bells are ringing for social media marketeers after recent rulings that the Smirnoff and VB Facebook pages are subject to advertising standards, including content posted by their fans. Kathryn Edghill and Samantha Yorke assess the impact of these rulings, together with how the ACCC could also prosecute page owners for misleading and deceptive statements made by third party users on business pages.

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