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FMCG brands leading the way with digital video to deliver brand uplift

Sydney, 30 November, 2016: Total online advertising spend continues to grow, reaching just over $1.88 billion for the three months ending 30 September 2016 according to the latest PwC/IAB Online Advertising Expenditure Report.  The industry growth represents a 3.7 percent gain on last quarter and a 20.3 percent gain over Q3 2015.

World leading digital audience measurement system prepares for Daily Ratings

IAB Australia commences audit of online audience measurement

Sydney, 29th Nov. 2016: In preparation for the launch of the third stage of the industry’s independent online audience measurement currency, IAB Australia’s Measurement Council has commenced a full process audit of the existing Digital Ratings (Monthly) product as well as the processes currently being put in place in preparation for the launch of Digital Content Ratings (Daily) in 2017.  Digital Ratings (Monthly), delivered by Nielsen, provides an independent, cross-device view of the total digital audience across key digital devices, enabling agencies and advertisers to make more accurate decisions and gauge the reach of their digital investment.

IAB Australia Audio Council endorses IAB US Podcast Ad Metrics guidelines

Sydney, 24 Nov. 2016: IAB Australia’s Audio Council announced today that it has endorsed the IAB U.S. Podcast Ad Metrics Guidelines for the Australian market following a thorough review and assessment.  The endorsement will provide considerable support to the Australian advertising industry, with data gathered by the Council showing nearly 40% of agencies have already experimented with podcast advertising and a further 30% intending to in the next 12 months.

Game tackling neurological disorder takes the prize in IAB Creative Showcase

SYDNEY, 23 Nov., 2016: A joint project between Nomad and Deepend has taken first place in Round 11.2 of IAB Australia’s Creative Showcase competition with “Sound Storm” campaign for the National Acoustic Laoratory which uses an iPad auditory training game to treat children suffering from Spatial Processing Disorder. Second place went to M&C Saatchi for “The Teleporter Adventures” for Commonwealth Bank and third was awarded to AnalogFolk for its work for CrownBet on the “Fanterpreter” campaign.

IAB Study recommends four ways to move consumers away from Ad Blockers

Sydney, 21st November 2016:  Almost 30% of Australian consumers are now using ad blocking technology on one of their devices according to a new study released today by IAB Australia and conducted by Pureprofile. According to the IAB AdBlocking in Australia study, a fear of viruses and malware is the most common reason for installing the software (20 percent of respondents), but 16 percent of respondents reported that they had installed the ad blocker because they felt there were too many ads on sites.

IAB Viewability Taskforce established to guide Australian market
  • Taskforce participants come from all sides of digital industry
  • Whitepaper to be released in November
  • Intend to extend focus into broad range of ad effectiveness measures

Sydney, 26th October 2016: IAB Australia has established a Viewabilty Taskforce to provide guidance and education around Viewability for the Australian market. The Taskforce, members of which come from a range of digital industry organisations, was set up several months ago to develop a consistent definition and understanding of viewability which will enable publishers, agencies and advertisers to have more informed conversations about what they are buying or selling. 

IAB Affiliate Marketing Handbook Signals Affiliate Industry’s Big Plans for Australia

Sydney, 24th October 2016: IAB Australia’s Affiliate Marketing Working Group has published the first Affiliate Industry handbook for the Australian market.  Established by IAB Australia in July 2016 as a cooperative of the major Affiliate Marketing companies in Australia, the Working Group aims to bring awareness and education to the growing local market.

Gai Le Roy returns as Research Director for IAB Australia

Sydney, October 17, 2016: IAB Australia has appointed one of the industry’s most experienced research professionals in interactive advertising and digital media, announcing today that Gai Le Roy will return to the organisation as Research Director effective 1st November.

Agencies step up their use of attribution, viewability and ad fraud detection technologies but marketers need more support

Sydney, 14th October 2016:  The use of attribution modelling, ad fraud detection, brand safety and ad viewability tracking technologies has increased markedly across Australian agencies servicing both clients and publishers as they strive to drive more efficient results for their clients according to a research report released today by IAB Australia.  The “State of the Industry: Marketing & Advertising Technology” report also found that agencies, clients and publishers have increased their use of tag management and DMPs.

IAB Reveals ‘What Works and Why’ in Digital Marketing Around the World in 2016 Insights Report

Case Studies from 24 Award-Winning Campaigns from Across the Globe Provide Insights into Digital’s Power to Break Boundaries

NEW YORK, NY (September 28, 2016): The Interactive Advertising Bureau (IAB) today released the “What Works & Why: IAB Global Insights Report 2016,” showcasing case studies exploring two dozen award-winning campaigns from around the world, and featuring perspectives from 28 leaders across the international digital marketing and media landscape. The report focuses on boundary breaking campaigns in interactive advertising, curated from the international IAB MIXX Awards programs and other similar honors.

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