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Sydney, 30 August, 2018 – Australian marketers support for digital advertising has continued to strengthen, with the latest data from PwC showing that overall digital advertising revenues have increased 11% year on year, while video has increased 45% year on year. The research has been supported by key marketers including Westpac, who have affirmed their support for digital advertising describing video advertising as both accountable and effective.

Seven West Media joins IAB Australia Board

SYDNEY, 27th August 2018:  IAB Australia today announced that Seven West Media (SWM) has joined the organisation’s Board and that SWM’s Chief Digital Officer Clive Dickens will represent the company on the IAB Board. The company’s appointment to the IAB Board follows SWM’s decision to sell its 50% stake in Yahoo7 to joint venture partner Oath as part of its strategy to fully own and operate its direct to consumer products.

IAB Australia releases statement on video viewing time qualifiers for digital video reach metrics

Sydney, 8th August, 2018 – IAB Australia has continued its’ drive for higher standards for digital video audience measurement and for this reason has chosen not to endorse secondary crediting for video within Nielsen’s Digital Content Ratings (DCR) product. The decision comes as Nielsen informed the Australian market that there has been a delay in delivering viewing time qualifiers for DCR until February 2019.

Industry collaboration delivers unprecedented Digital Advertising Practices

Supported by advertisers, agencies, publishers and digital platforms alike

SYDNEY, 31st July 2018: The Australian Association of National Advertisers (AANA), Interactive Advertising Bureau (IAB) and Media Federation of Australia (MFA) have today released the industry’s first agreed set of digital working practices to support advertisers, agencies, publishers and digital platforms.

IAB TECH LAB RELEASES VAST 4.1 FOR PUBLIC COMMENT

Critical Updates to the Digital Video Ad Serving Template Include Support for Improved Ad Verification, Ad Creative Measurement, and Server-Side Ad Insertion & Integration of Audio Advertising

NEW YORK, NY (June 14, 2018) – The IAB Technology Laboratory has released VAST 4.1 for public comment, featuring significant advancements to the digital video ad serving template. Improved verification will allow for support within non-VPAID (Video Player-Ad Interface Definition) architecture, while also permitting VAST 4.1 to align with the Open Measurement Interface Definition (OMID) to better measure viewability of video ads on web. Upgrades for server-side ad insertion and the integration of DAAST (Digital Audio Ad Serving Template) are also key elements of the proposed specification.

General Display advertising steals back marketers’ hearts in Q1 2018

Sydney - 31 May, 2018: Digital advertising revenue reached $2.1 billion for the first quarter of 2018, driven by significant growth in both video and mobile advertising according to the Online Advertising Expenditure Report released today by IAB/PwC.   The report also highlights a shift in advertising spend with marketers favouring General Display advertising over both Classifieds and Search and Directories.

Cameron King becomes IAB Australia Chair of Board

Libby Minogue appointed to the newly created role of Deputy Chair

Sydney, 24 May 2018: IAB Australia today announced that Cameron King, Managing Director of Digital Revenue at News Corp Australia will Chair its Board effective immediately. King will serve as Chair until News Corp’s Board Chair tenure ends in September 2018. He replaces outgoing Chair Nicole Sheffield, who announced her resignation from News Corp Australia in February this year.

IAB Tech Lab releases Open Measurement Software Development Kit for market adoption & launches compliance program to facilitate its proper use

NEW YORK, NY (April 10, 2018) – The IAB Technology Laboratory today released its Open Measurement Software Development Kit (OM SDK), a set of tools designed to seamlessly facilitate third-party viewability and verification measurement for ads served in mobile app environments—without various measurement provider SDKs and systems previously required. Market adoption of the OM SDK will support scaling in-app measurement, increase confidence and flexibility for buyers, and consolidate fragmented inventory. Major app publishers and ad SDK providers, as well as third-party measurement/verification providers tested the OM SDK in a limited release period that kicked off in October 2017 to ensure that it is fully functional and ready for industry-wide use.

Sydney, March 2018: Australian online advertising expenditure continues to grow, recording a seven percent year-over-year increase with total revenue edging to $7.9 billion for the full year according to the IAB/PwC Online Advertising Expenditure Report.  All categories experienced growth with classified advertising leading the way at 15 percent year-on-year growth to reach $1.5 billion in 2017 thanks to strong local companies including REA Group, Carsales.com and Seek. Real Estate remains the leading segment in classifieds, followed by Recruitment and Automotive. 

CMO: What Lenovo has learnt about programmatic advertising

As IAB releases fresh guidelines into buying and utilising advertising technology platforms, PC vendor's digital and social marketing APAC leader shares her views on adtech utilisation.

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