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IAB Australia outlines plan to help marketers navigate digital ecosystem

Sydney, 23rd February 2017: Digital measurement, a trustworthy digital value chain, building brands online and growing mobile value will be the key priorities for IAB Australia in 2017 according to its CEO Vijay Solanki.   Speaking today at a media briefing supported by the IAB Chair, Nicole Sheffield, Solanki noted the watchwords for the year will be simplify and inspire, as the IAB works with marketers, publishers, agencies and adtech vendors, as well as driving positive collaborations with other industry bodies.  Solanki also announced the launch of three new Councils and the appointment of a new Regulatory Affairs Director, Kamani Krishnan.

IAB Australia appoints new Director of Regulatory Affairs

Sydney, 23rd February 2017: IAB Australia has announced the appointment of Kamani Krishnan as Director of Regulatory Affairs.  With ten years’ experience in government relations, legal advice and policy expertise, Kamani will take the lead on policy and regulatory issues facing the digital advertising industry.

Audio landscape set to transform with IAB survey forecasting significant growth in digital audio and audio programmatic

SYDNEY, 8 February, 2016: Eight out of 10 media buyers have bought streaming digital audio advertising, according to inaugural IAB “Digital Audio Advertising: State of the Nation” trade survey. It also reveals Australian agencies are leveraging their existing audio expertise by using the same team for broadcast radio and streaming digital audio planning and buying. 

IAB Australia engages Jonas Jaanimagi as Executive Consultant

Sydney, 6th February 2017: IAB Australia has continued to strengthen its team, announcing today that Jonas Jaanimagi has been engaged as Executive Consultant. Jaanimagi will provide support for the IAB Technology Council and working groups, as well as driving initiatives including the Ad Portfolio update.

REA’s Libby Minogue joins IAB Board

Sydney, 1 February 2017: IAB Australia has announced that Libby Minogue, REA Group’s Executive General Manager of Media and Marketing, has joined the organisation’s board. Recognised as a digital leader in media advertising, Minogue brings to the IAB her 20 years of experience from diverse roles in Australia and overseas.  Libby also is on the Board of Tennis Australia.

Unprecedented collaboration of three key viewability vendors and PwC delivers independent and transparent measure of average viewability as part of a discussion whitepaper

Sydney, 13th December, 2016: IAB Australia has confirmed its position on Viewability, announcing the publication of its promised white paper which details seven key areas around viewability and also delivers the first tranche of viewability benchmarking data.   The data was collected by PwC and supported by Comscore, Integral Ad Science (IAS) and Moat who collaborated to provide industry data.  IAB Australia has confirmed that the benchmarking data will be published every six months.

FMCG brands leading the way with digital video to deliver brand uplift

Sydney, 30 November, 2016: Total online advertising spend continues to grow, reaching just over $1.88 billion for the three months ending 30 September 2016 according to the latest PwC/IAB Online Advertising Expenditure Report.  The industry growth represents a 3.7 percent gain on last quarter and a 20.3 percent gain over Q3 2015.

World leading digital audience measurement system prepares for Daily Ratings

IAB Australia commences audit of online audience measurement

Sydney, 29th Nov. 2016: In preparation for the launch of the third stage of the industry’s independent online audience measurement currency, IAB Australia’s Measurement Council has commenced a full process audit of the existing Digital Ratings (Monthly) product as well as the processes currently being put in place in preparation for the launch of Digital Content Ratings (Daily) in 2017.  Digital Ratings (Monthly), delivered by Nielsen, provides an independent, cross-device view of the total digital audience across key digital devices, enabling agencies and advertisers to make more accurate decisions and gauge the reach of their digital investment.

IAB Australia Audio Council endorses IAB US Podcast Ad Metrics guidelines

Sydney, 24 Nov. 2016: IAB Australia’s Audio Council announced today that it has endorsed the IAB U.S. Podcast Ad Metrics Guidelines for the Australian market following a thorough review and assessment.  The endorsement will provide considerable support to the Australian advertising industry, with data gathered by the Council showing nearly 40% of agencies have already experimented with podcast advertising and a further 30% intending to in the next 12 months.

Game tackling neurological disorder takes the prize in IAB Creative Showcase

SYDNEY, 23 Nov., 2016: A joint project between Nomad and Deepend has taken first place in Round 11.2 of IAB Australia’s Creative Showcase competition with “Sound Storm” campaign for the National Acoustic Laoratory which uses an iPad auditory training game to treat children suffering from Spatial Processing Disorder. Second place went to M&C Saatchi for “The Teleporter Adventures” for Commonwealth Bank and third was awarded to AnalogFolk for its work for CrownBet on the “Fanterpreter” campaign.

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