IAB Press Releases
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- Taskforce participants come from all sides of digital industry
- Whitepaper to be released in November
- Intend to extend focus into broad range of ad effectiveness measures
Sydney, 26th October 2016: IAB Australia has established a Viewabilty Taskforce to provide guidance and education around Viewability for the Australian market. The Taskforce, members of which come from a range of digital industry organisations, was set up several months ago to develop a consistent definition and understanding of viewability which will enable publishers, agencies and advertisers to have more informed conversations about what they are buying or selling.
Sydney, 24th October 2016: IAB Australia’s Affiliate Marketing Working Group has published the first Affiliate Industry handbook for the Australian market. Established by IAB Australia in July 2016 as a cooperative of the major Affiliate Marketing companies in Australia, the Working Group aims to bring awareness and education to the growing local market.
Sydney, October 17, 2016: IAB Australia has appointed one of the industry’s most experienced research professionals in interactive advertising and digital media, announcing today that Gai Le Roy will return to the organisation as Research Director effective 1st November.
Sydney, 14th October 2016: The use of attribution modelling, ad fraud detection, brand safety and ad viewability tracking technologies has increased markedly across Australian agencies servicing both clients and publishers as they strive to drive more efficient results for their clients according to a research report released today by IAB Australia. The “State of the Industry: Marketing & Advertising Technology” report also found that agencies, clients and publishers have increased their use of tag management and DMPs.
Case Studies from 24 Award-Winning Campaigns from Across the Globe Provide Insights into Digital’s Power to Break Boundaries
NEW YORK, NY (September 28, 2016): The Interactive Advertising Bureau (IAB) today released the “What Works & Why: IAB Global Insights Report 2016,” showcasing case studies exploring two dozen award-winning campaigns from around the world, and featuring perspectives from 28 leaders across the international digital marketing and media landscape. The report focuses on boundary breaking campaigns in interactive advertising, curated from the international IAB MIXX Awards programs and other similar honors.
Survey of mobile users in 19 countries shows mobile driving traffic in store
Australians more likely than global peers to purchase on mobile, highlighting strong opportunities for local retailers in grocery, electronics and homeware space
Sydney, 28 September 2016: Mobile shopping and purchasing have become the norm across the globe, according to “Mobile Commerce: A Global Perspective,” an in-depth survey of mobile users from 19 countries around the world, released today by the Interactive Advertising Bureau (IAB) at the IAB MIXX Conference. Just over three-quarters (76 percent) of smartphone and tablet users in APAC said they have purchased a product or service on their smartphone or tablet in the past six months. In Australia, 45 percent of respondents buy using a mobile device on a monthly basis and report that they make 33 percent of their typical monthly purchases using mobile screens.
Sydney, 22 September 2016: IAB Australia today announced the appointment of Nicole Sheffield, Managing Director of News Digital Networks Australia (News DNA) as the new Chair of its Board. Unanimously voted to the role by the IAB Australia Board, her appointment is effective immediately.
SYDNEY, 23 August 2016:The Australian online advertising market has again delivered robust double-digit growth increasing $1.6 billion to reach $6.8 billion for the full financial year ending June 30th 2016, a 29.7 percent increase over the prior financial year. This represents the fastest year-on-year growth in online advertising over the last five years.
SYDNEY, 10 August, 2016:Leo Burnett Melbourne has taken the honors in Round 11.1 of IAB Australia’s Creative Showcase for its “Reword” campaign which uses an online tool to help young people recognise online bullying. Second place went to Clemenger for “Whiskas Cat Hacks” and third was awarded to WiTH Collective for its work for Optus on the “Olympics for Small Business” campaign