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Achieves 3.8% growth year on year with video the star performer at 18% growth

Embargoed for publication Tuesday 19th May 2020:  Total online advertising growth slowed in the first quarter of 2020 to deliver overall year-on-year growth of 3.8% according to the IAB Australia Online Advertising Expenditure Report (OAER).  The Report compiled by PwC, found that the drop in expenditure traditionally experienced after the December holiday quarter was more pronounced this year, with the total advertising in Q1 reaching $2,286m in expenditure. 

IAB expands Board

23rd April, 2020 - Sydney: IAB Australia is expanding its Board to provide greater industry representation, announcing today that the chair of its Executive Tech Council (ETC) will now be represented on the Board.  Rohan Creasey, Country Manager ANZ for Rubicon Project who has been the Chair of ETC since June 2019, will be the first representative, taking up the position from April 2020.   

Australian direct brands redefine the retail economy

15th April 2020 – Sydney, Australia:  With Australian brands actively reviewing how to adapt their businesses models to address the rapidly changing market conditions,  new research conducted by Pollinate for IAB Australia has recommended reviewing the strategies of direct brands, particularly around ecommerce, finding that the direct brand economy is achieving mainstream status and has much to offer traditional brands. 

 

November 2019 Newsletter

IAB Australia's November 2019 Newsletter.

New research finds brand building impact of digital advertising  has been underestimated

29th October 2019:  Digital channels are effective at delivering brand impact and more cost efficient than most offline channels according to an Australian first report released today by Kantar at IAB Australia’s MeasureUp conference. The report, The Digital Brand Effect, found that the long term retained brand impacts for digital campaigns are at least on par with those of other media; with 20% of the original brand impact of digital campaigns retained for eight weeks after the original exposure.

Online advertising continues year-on-year growth to reach $9 billion

Monday 2nd September 2019: Australian brands and agencies continue to grow their investment in digital advertising with total spend for the 2019 financial year increasing by 7.1% year-on-year to reach $9.0bn (2018: $8.5bn). Of the total spend, 45% was attributed to Search and Directories, 37% to General Display and the remaining 18% to Classifieds.

IAB Australia Statement on the ACCC Digital Platforms Inquiry Report

IAB Australia is pleased that the ACCC’s Digital Platforms Inquiry final report recognises the importance of an advertising funded model in allowing consumers to freely access a wide range of important content and services. The IAB will closely review the recommendations made in the report and will work actively with both Industry and Government to identify the best approaches to meet the new consumer focused privacy recommendations as well as drive further transparency in the ad tech supply chain.

IAB Australia launches industry mentorship program

Announces appointment of Rubicon Project’s Rohan Creasey as co-chair of Executive Technology Council

17 June 2019; SYDNEY:  IAB Australia’s Executive Technology Council has launched an industry mentorship program to support and enable the next generation of digital advertising and technology industry talent.  With a particular focus on supporting gender diversity and identifying the unsung heroes of the industry, the program will provide support for up to 40 mentees via 20 mentors every six months. The IAB will be accepting nominations on the IAB website from 20th June for mentees from member organisations with five years or less industry experience.

Guardian Australia joins IAB Australia Board

3rd June 2019; SYDNEY:  IAB Australia has announced the appointment of Guardian Australia to the IAB Board, effective immediately.  The company will be represented by Guardian Australia’s Director of Commercial Operations, Tereza Alexandratos and Managing Director, Dan Stinton. 

IAB Australia recommends adoption of apps-ads.txt to help fight ad fraud

23rd May 2019; SYDNEY: IAB Australia today that apps-ads.txt, its authorised inventory product for advertising within in-app environments on mobile and OTT (over-the-top) and any other app inventory, is now ready for adoption.  Digital buyers have been advised they should actively look for app-ads.txt files along with ads.txt files when reviewing inventory, to help shift programmatic media spend to authorised supply paths.  Additionally, IAB has recommended that local publishers adopt the solution immediately, so as to help limit the ability of criminal entities profiting via counterfeit programmatic advertising inventory.

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