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mUmBRELLA: IAB chief Alice Manners says ad fraud is not as prevalent in Australia as is being made out

mUmBRELLA, Feb. 11, 2015: The CEO of the Interactive Advertising Bureau (IAB) has said the organisation will target ad fraud in 2015, but insists the problem is not as big as is being portrayed by the media.

The Australian: IAB extends hand to ad tech players

FEBRUARY 10, 2015: Internet media industry body the Interactive Advertising Bureau has moved to bring the burgeoning world of advertising technology companies within the traditional online advertising umbrella with the formation of an Ad Tech Advisory Council to address key issues in the sector.

IAB launches Ad Tech Advisory Council and outlines priorities for 2015

SYDNEY, Feb. 10 2015: IAB Australia has announced the formation of its Ad Tech Advisory Council, which will take full advantage of the IAB's scale, competencies and member base to identify and address critical issues in advertising technology innovation. Launch members include Appnexus, Amobee, Sizmek, Criteo, Adroll, Exponential, Integral Ad Science, Radium One and Spotxchange.

Digital marketing predictions – Part 2: Getting the strategy right

Industry associations and digital agencies weigh in on what digital marketing strategy must emphasis this year.

Digital marketing predictions 2015 - Part 1: Lessons learnt

CMO asks industry associations and digital agencies to weigh in on the game-changing trends that are shaping digital marketing strategy in 2015.

NIELSEN TO INTRODUCE DAILY DIGITAL AUDIENCE MEASUREMENT

SYDNEY: February 2, 2015 – Nielsen has released details of the blueprint for the future of the nation's digital audience measurement currency – offering an important leap in the scope, scale and timeliness of digital consumer insights. Nielsen is endorsed by the Interactive Advertising Bureau (IAB) of Australia and is the trading currency for Australia's investment in online advertising.

AdNews: IAB sets up mobile hub, outlines year ahead

The IAB is setting up a Mobile Excellence Centre to help close the gap between time spent on mobile by consumers and the advertising dollars invested in the channel. It's just one of the things on the IAB's agenda for 2015.

Surfersvillage Global Surf News, 16 December, 2014 - Sydney - VML Australia has taken top honours in Round 9.3 of IAB Australia's Creative Showcase for its Rip Curl's campaign "Search GPS".

SYDNEY, 10th December 2014: VML Australia has taken top honours in Round 9.3 of IAB Australia’s Creative Showcase for its Rip Curl’s campaign “Search GPS”.  Profero took silver for its Johnson's Baby “Night Light” campaign and Iris Sydney placed third with its touching “Home Away From Home” campaign for Fiji Airways.

MediaScope: 2015 Predictions - The Year Ahead in Advertising & Media

This week 12 of our industry's most senior executives share their forecasts for the year ahead. MediaScope has gathered views from CEOs and Directors within industry organisations, agencies and multiple media platforms to give a broad and comprehensive overview of what we can expect in the Australian media and advertising market in 2015. Several key themes emerge include low projected revenue growth, the shift to owned and earned channels, automated media trading and the increasing pace of change.

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