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Retail research shows online advertising boosts FMCG sales

Listerine Zero campaign results in 11 percent uplift in sales across the market.

IAB Australia and Nielsen announce “Making Online Measurement Make Sense” Roadshow

IAB Australia and Nielsen, together with the MFA, today announced details of its Making Online Measurement Make Sense (MOMMS) roadshow.

IAB Australia establishes Mobile Advertising Council

The Council, which is the fourth working group to be established by IAB Australia, will include representatives from IAB members, as well as AIMIA and the MFA.

Nielsen online audience measurement data release endorsed by IAB Australia

Available to market 19th October 2011. Data projects an 11 percent increase in active online population.

303 beats strong competition with The Me Project to win Creative Showcase 6.2

303's innovative campaign, The Me Project has been declared the winner of the Creative Showcase 6.2.

Strong global interest in IAB Australia’s tender for Online Audience Measurement Services

Twenty-one measurement organizations have leapt at the chance to register their interest in participating in the Online Audience Measurement (OAM) Services tender issued by IAB Australia.

Online audience measurement moves closer to market readiness

Read more about the latest developments and the set of reference materials.

Online advertising reaches $2.455b for 2011 financial year

The Australian online advertising market is on track to surpass $3b in 2012.

Tequila Digital wins Creative Showcase for ‘Dog-A-like’ campaign

Tequila Digital has been announced as the latest Creative Showcase winner for its 'Dog-A-Like' campaign developed for Pedigree.

DDB Sydney Wins ‘Best of Show’ in 2011 IAB Australia Awards

Making Tracks campaign with YouTube Symphony Orchestra proves to be on song.

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