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Online advertising industry publish behavioural advertising best practice Guideline

Consumer information website www.youronlinechoices.com.au launches to educate consumers about online behavioural advertising.

IAB Australia opens nominations for Board seat

Invites expression of interest from current IAB Australia members.

IAB Australia issues new online advertising standards

IAB Australia today issued its Universal Advertising Package (UAP), a set of industry-agreed standards for online advertising placements.

Soap kicks off year as first Creative Showcase winner for 2011

Soap has snared top spot in the first Creative Showcase for 2011, winning with its “100 Days of Summer” campaign for Foxtel. Profero picked up second place in Australia’s best free online digital advertising creativity competition for its work on Pizza Hut’s “Feed a Friend” campaign and Tequila rounded out the awards securing third place for its work on an augmented reality campaign for Coopers Clear.

Online advertising on track to reach $3bn in 2012

Industry reaches $2.265 billion for 2010 with 21 percent annual growth.

Five submissions received for IAB Australia’s tender for Online Audience Measurement Services

The five OAM submissions were received from Colmar Brunton with Gemius, ComScore, Nielsen Online, Roy Morgan Research with Effective Measure and Vizisense.

Paul Fisher outlines the "big issues to watch" in 2011 in the Australian interactive advertising market ranging from measurement, exchanges, privacy, display formats, mobile and social media.

Amnesia Razorfish wins final Creative Showcase for 2010

Amnesia Razorfish’s ‘The Fresh Start Project' has been declared the winner of Creative Showcase 5.3, Australia’s best free online award for creativity in digital advertising.

With David Jones and Westfield making an online presence, here are twelve reasons why you should delve into the online retail shopping portal and why you should do it now.

Cross Industry Group to establish standards for online behavioural advertising in Australia

A Cross Industry Group comprised of six of Australia’s leading online, marketing and advertising industry bodies has been formed to develop industry guidelines and standards.

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