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Paul Fisher outlines the "big issues to watch" in 2011 in the Australian interactive advertising market ranging from measurement, exchanges, privacy, display formats, mobile and social media.

Amnesia Razorfish wins final Creative Showcase for 2010

Amnesia Razorfish’s ‘The Fresh Start Project' has been declared the winner of Creative Showcase 5.3, Australia’s best free online award for creativity in digital advertising.

With David Jones and Westfield making an online presence, here are twelve reasons why you should delve into the online retail shopping portal and why you should do it now.

Cross Industry Group to establish standards for online behavioural advertising in Australia

A Cross Industry Group comprised of six of Australia’s leading online, marketing and advertising industry bodies has been formed to develop industry guidelines and standards.

IAB Australia launches first industry survey

We launched our first industry survey to gather information and feedback which will help us better understand you and what you would like from us.

Online Advertising posts another record quarter

Total online advertising expenditure in Australia has continued its strong growth, posting a record quarter of $571.75 million. The results which were released today in IAB Australia’s Online Advertising Expenditure Report (OAER) compiled by PwC, recorded an increase of $105.5m, representing 23 percent growth from the comparable third quarter in 2009.

IAB Australia broadens Board representation

The Interactive Advertising Bureau of Australia (IAB) today announced the appointment of Mark Bamford to its Board. Mr Bamford is a partner with TressCox Lawyers and has over 15 years of experience in private practice working within the media, communications, and entertainment sectors.

Australian research shows benefits of cross media advertising for FMCG

Advertising campaigns which combine online, TV and print, can improve product awareness, purchase intent and ad memorability by up to a multiple of three according to a ground breaking Australian cross media study which was released today by IAB Australia and Dynamic Logic.

An article appeared this morning in the SMH regarding consumer privacy which Paul Fisher responds to for one simple reason: it's factually incorrect.

Tequila takes out Creative Showcase 5.2

Tequila crowned the winner for second consecutive showcase.

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