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IAB Australia launches first industry survey

We launched our first industry survey to gather information and feedback which will help us better understand you and what you would like from us.

Online Advertising posts another record quarter

Total online advertising expenditure in Australia has continued its strong growth, posting a record quarter of $571.75 million. The results which were released today in IAB Australia’s Online Advertising Expenditure Report (OAER) compiled by PwC, recorded an increase of $105.5m, representing 23 percent growth from the comparable third quarter in 2009.

IAB Australia broadens Board representation

The Interactive Advertising Bureau of Australia (IAB) today announced the appointment of Mark Bamford to its Board. Mr Bamford is a partner with TressCox Lawyers and has over 15 years of experience in private practice working within the media, communications, and entertainment sectors.

Australian research shows benefits of cross media advertising for FMCG

Advertising campaigns which combine online, TV and print, can improve product awareness, purchase intent and ad memorability by up to a multiple of three according to a ground breaking Australian cross media study which was released today by IAB Australia and Dynamic Logic.

An article appeared this morning in the SMH regarding consumer privacy which Paul Fisher responds to for one simple reason: it's factually incorrect.

Tequila takes out Creative Showcase 5.2

Tequila crowned the winner for second consecutive showcase.

Paul Fisher explains what Australia is to expect, back from his recent trip to the IAB US MIXX 2010 Awards in terms of online display advertising becoming more local, personal, mobile based and more social.

Paul Fisher explains the key trends and bold predictions made at the 2010 IAB MIXX Awards in the US.

Aussie agencies shine at New York’s 2010 MIXX Awards

Australian online advertising agencies ZenithOptimedia and Visual Jazz have picked up a silver and bronze award respectively at the IAB’s sixth annual MIXX Awards, held in New York last week.

IAB Australia announces tender for Online Audience Measurement Services

IAB Australia, with the support of the MFA and the AANA, today announced it is inviting online audience measurement (OAM) vendors to submit their services for tender evaluation.

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