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Online video advertising case study

Research finds online video advertising results in up to 51 percent increase in unaided brand awareness for Weight Watchers.

Online Advertising continues to achieve strong year on year growth

The Australian online advertising market continues to record strong growth with online advertising expenditure for the March quarter 2010 growing by an impressive 17 per cent year on year, according to data released today by IAB Australia in its Online Advertising Expenditure Report (OAER) compiled by PricewaterhouseCoopers (PwC).

IAB Australia Appoints Three New Board Members

REA Group, MySpace and Network Ten join the Board.

Paul Fisher's AdNews article about the recent reporting of Jetstar and others shifting 40% of it's total marketing budget to digital and social media.

Time’s running out to enter the 2010 IAB Australia Awards

Agencies and marketers only have three weeks left to enter the 2010 IAB Australia Awards, with submissions closing Wednesday 5th May 2010.

Holler beats record number of entries to win Creative Showcase 4.3

Holler’s UBERSELEKTOR campaign for Lion Nathan has been declared the winner of Creative Showcase 4.3, Australia’s best free online award for creativity in digital advertising.

What should I be measuring? Should I be paying for my data or should I go with the free data service? If digital really is the most measurable and accountable advertising medium, what do these numbers actually mean? Paul Fisher explains how to figure things out when so much data is available.

Imagination the key to success for 2010 IAB Australia Awards

2010 IAB Australia Awards now calling for entries.

Find out more about the key trends in the online advertising world internationally including "media-meshing" and the application of various targeting methodologies to enhance consumer's experience with advertising.

A wrap up on what happened in 2009 in our industry by Paul Fisher for B&T including statistics, trends and future predictions for 2010.

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