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Online Advertising exceeds $1.8bn for FY 08/09

Australia’s online advertising market has again beaten advertising market trends, recording continued strong, double digit growth year on year of 18.5 percent for the full financial year according to figures released today by IAB Australia in its Online Advertising Expenditure Report (OAER).

IAB Australia appoints Gai Le Roy as Programmes Manager

IAB Australia today announced the appointment of Gai Le Roy as IAB Australia Programmes Manager, effective immediately. Ms Le Roy will chair the three IAB Australia Councils - Measurement, Research, and Standards & Guidelines - and take responsibility for driving key projects for each Council.

CumminsNitro Brisbane Wins 2009 IAB Awards Best of Show

Best Job in the World campaign continues its winning run.

Online Advertising maintains year on year growth

Online Advertising maintains year on year growth. 22 percent year on year cumulative growth and 14 percent year on year for Q1.

Record Number of Entries and interest in 2009 IAB Australia Awards

Entry numbers increased a phenomenal 59 percent from last year, with digital agencies the most active entrants, followed by media and then creative agencies.

IAB Australia creates industry destination portal

Unveils new site with online research and case studies.

IAB Australia Awards 2009 calls for entries

IAB Australia has invited creative and media agencies and marketers Australia wide to submit entries to its 2009 IAB Australia Awards. The awards celebrate the best Australian interactive advertising campaigns conducted during the past year. Submissions are now being accepted online at http://www.iabawards.com.au and will close on 23 April 2009.

IAB Australia calls for comments on metric guidelines

The Interactive Advertising Bureau Australia is calling for comments on its newly released draft paper “Industry Standards for Online Audience Measurement Metrics and Data”. The guidelines have been developed to progress standardisation of how audience measurement metrics are quoted and presented. The deadline for comments on the draft standards and guidelines is Friday 13th March 2009.

IAB Australia storms into 2009

Appoints new Board member and Trade Marketing Manager; outlines plans for 2009 Awards and calls for comments on new Standards Policy.

Classified Advertising Shines in Q1 IAB Online Advertising Report

Online advertising in Australia has continued to grow steadily, reaching $384.5 million in the first quarter of 2008.

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