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IAB Australia storms into 2009

Appoints new Board member and Trade Marketing Manager; outlines plans for 2009 Awards and calls for comments on new Standards Policy.

Classified Advertising Shines in Q1 IAB Online Advertising Report

Online advertising in Australia has continued to grow steadily, reaching $384.5 million in the first quarter of 2008.

Publishers Throw Weight Behind IAB Australia

Australia’s largest online publishers this week confirmed they will be increasing their support of IAB Australia.

Online Advertising Surpasses $1.7 billion in 2008

Fourth quarter of 2008 shows an increase of 22 percent from fourth quarter 2007.

IAB Appoints New Board Member

Tim Johnson, mcn’s National Online Sales Manager, has been appointed to the IAB Australia Board following a nomination and ballot conducted amongst the IAB Australia membership.

After an extensive three month review process, panel measurement has been identified as the most appropriate solution for industry standard online audience measurement in Australia.

Research conducted with Kelloggs confirms medium’s ability to drive strong branding campaigns for marketers.

Largest quarter ever reported and 32.2 percent increase from Q2 2006.

As online advertising set to hit $1.4 billion for 2007.

Accreditation will be awarded to selected online audience measurement methodology vendors.

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