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Online advertising surges with 33 percent year-on-year growth in September quarter

SYDNEY, 14th December 2015: Australian online advertising has surged again to deliver 33 percent year on year growth for quarter ending 30th September 2015, reaching $1.565 billion for the quarter. The data, which comes from the latest IAB/PWC Online Advertising Expenditure Report (OAER), shows that General Display advertising was the leading sector for the quarter, achieving 53 percent year on year growth; while Classifieds grew 28 percent and Search & Directories grew 21 percent.

AdNews: IAB Australia taking multi-pronged approach on adblocking

AdNews - Nov. 25, 2015: Off the back of a UK study revealing that just 61% of Brits would rather see ads than pay for content, Interactive Advertising Bureau Australia will launch a study in Australia next year to assess consumers' understanding of the ad-funded content model.

IAB and AANA launch Native Advertising Principles

SYDNEY, Nov. 25, 2015: The Australian Association of National Advertisers (AANA) and the Interactive Advertising Bureau of Australia (IAB Australia) have jointly launched best practice principles for online advertising which is in the style of editorial content, commonly known as Native Advertising.

Australians spend more time on tablets than on PC – It’s a first!

IAB Australia and Nielsen release third and final Mobile Ratings Report

SYDNEY, 24 NOV. 2015: The September edition of the IAB Australia and Nielsen Mobile Ratings Report has revealed that for the first time, Australians 18+ spent more time browsing content or interacting with apps on a tablet device, than on a PC. Smartphones still remain the preferred device overall though, with average time per person among the active internet population 18+ spent either browsing content or on applications on a smartphone, at just under 35 hours per person.

IAB and Nielsen Release Second Mobile Ratings Report

SYDNEY, 30th October, 2015: The August edition of the IAB Australia and Nielsen Mobile Ratings Report has revealed Australian smartphone owners 18+ spent almost 35 hours engaging with digital content during the month of August 2015 – either via their smartphone’s web browser or via an installed application.

Online advertising spend beats $5 billion for financial year driven by Classified and General Display growth

SYDNEY, 15th October 2015: The Australian online advertising market has delivered record revenues for the full financial year ending June 30th 2015, growing by 19.8 percent or $870.2m from financial year 2014 to reach $5.3bn. The data, which comes from the latest IAB/PWC Online Advertising Expenditure Report (OAER) shows that all online advertising segments experienced double digit growth in the financial year, with General Display and Classifieds leading the growth at 35 percent and 23 percent respectively.

IAB and Nielsen Release First Mobile Ratings Report

SYDNEY, 7th October, 2015: IAB Australia and Nielsen today released Nielsen’s Mobile Ratings Report, the first official step towards releasing the industry-supported smartphone and tablet audience measurement for the Australia market. It follows on from the pilot work completed in 2014 by IAB Australia, the digital industry and Nielsen to build quality panels to measure smartphone and tablet users.

SYDNEY, 4th September 2015: IAB Australia has announced that its Standards and Guidelines Council working group has published new interim Creative ad specifications which will address industry concerns around the recent changes to Flash support by browsers. The Creative Guidelines replace the existing HTML5 guidelines which were published in 2013 HTML5.

SYDNEY, 27th August 2015: The television viewing experience has changed forever according to research released yesterday by IAB Australia at its inaugural Leadership Summit.  The research explores new ground in the ongoing dramatic shift on consumers’ television viewing habits and offers marketers insights into reaching audiences as connected TV ownership and multiscreening becomes more prevalent.

SYDNEY, 27th August 2015: Accountability is the number one focus for the industry according to an industry first research report released today by IAB Australia. The “State of the Market: Marketing & Advertising Technology” report found that brand safety, ad fraud detection and view ability are the key areas of interest as the market matures.

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